Webbiquity

APRIL 21, 2020

Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. The Product.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Hinge Marketing

JUNE 3, 2016

Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. Engagement analytics are available directly through each social platform. Engagement rates.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Otherwise, try Twitter and Facebook.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter. But where do you start? What ABM tactics should you use? What is account based marketing?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. I don’t write as much as I should but when I do I try to focus on meaty content that covers B2B strategy, marketing tech operations, demand generation, marketing analytics and the occasional snarky post.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

LeadSquared

NOVEMBER 24, 2015

Well, that is exactly what we analyse in this webinar. The webinar was a resounding hit. For those of you who couldn’t attend it, you can view a recording of the webinar here. How to effectively use Twitter, Fb and LinkedIn for the same? Also check out Twitter Ads. You can access the first part here.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. I decide to follow the firm by clicking on the Twitter button on the website.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Webinars and public forums entail lead qualification and follow-up with prospects. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Use keyword search on TwitterGrader and tools like MrTweet to find interesting Twitterers to follow.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Contently

MAY 10, 2016

Post on Twitter and Facebook, and wait for your 50,000 followers to become devoted readers. Step 4: Check Google Analytics. We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught.

Planning 60

Planning Content Marketing Advertising Agencies Enterprise Management 60

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Chris Koch

JANUARY 22, 2010

In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you. Use Twitter for blog PR. Twitter is the logical front end to a blog post.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Ambal's Amusings

DECEMBER 2, 2009

Look at your analytics to get a clearer idea of things like traffic patterns, searches that bring up your site, or key words that work for you. Perhaps you'll benefit from spending less time on blog posts and more time on Twitter or Facebook, or another social networking platform. Or a video, podcast, ebook, white paper or webinar?

Thought Leadership 100

Thought Leadership Content Buzz Newsletter 100

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough.

Social Media 138

Social Media ROI Media Correlation 138

NuSpark Consulting

SEPTEMBER 9, 2012

Promote offers, content, webinars, or free demos/trials. If a prospect downloads a white paper, you can serve the prospect a banner ad that offers a new piece of content that promotes a topic that complements the white paper or is more promotional as you guide the prospect through his/her buying cycle. Here are some examples.

Display 100

Display Advertisements Advertising Lead Ranking 100

Valasys

JUNE 13, 2019

According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). agencies, vendors & several other resources.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Litmus

JULY 24, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. I just watched thirteen webinars in a row about interactive email! Head over to litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Calls to action are essential to any marketing endeavor, including video. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Create Visual Content. Harness the Power of Big Data.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hinge Marketing

SEPTEMBER 11, 2013

An integrated marketing strategy today is more often defined as blogging, webinars, search engine optimization (SEO), social networking, email marketing and other online activities. Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

KoMarketing Associates

DECEMBER 8, 2015

Over the past year, 83 percent of respondents said that they have turned to white papers for research. Other popular forms of content assessed by researchers included webinars, blog posts, and videos. Twitter is the top social platform for B2B brand mentions, with 73 percent of them happening on the site. source ). source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ConvertKit

APRIL 21, 2019

Take a look at your Google Analytics dashboard to determine which blog posts have been the most successful at driving consistent traffic and start building content upgrades from there. Evergreen workshop or recorded webinar. Unlike a video series, you will record only one video when you create an evergreen webinar or workshop.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

DECEMBER 11, 2015

Common formats include blog posts, white papers, ebooks, webinars, videos and research reports. Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. Analytics go hand in hand with content marketing.

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

ConvertKit

APRIL 21, 2019

Take a look at your Google Analytics dashboard to determine which blog posts have been the most successful at driving consistent traffic and start building content upgrades from there. Evergreen workshop or recorded webinar. Unlike a video series, you will record only one video when you create an evergreen webinar or workshop.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Sharpspring

OCTOBER 27, 2021

white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. The idea is to share data from website analytics and social insights with sales reps, as well as CRM data and service requests with marketers.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Integrated B2B

APRIL 23, 2020

Social media —B2B companies are making greater use of social media platforms like Facebook, Twitter, and YouTube to meaningfully and informally engage buyers. If your primary channels have strategies in place, you can start working on your secondary digital channels, like email campaigns and thought leadership white papers.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

Social media —B2B companies are making greater use of social media platforms like Facebook, Twitter, and YouTube to meaningfully and informally engage buyers. If your primary channels have strategies in place, you can start working on your secondary digital channels, like email campaigns and thought leadership white papers.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

Optinmonster

FEBRUARY 21, 2024

He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs. The lead magnets included educational ebooks, webinars, checklists, and white papers. They also saved it to Delicious and StumbleUpon.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72