Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Rethink your marketing data analytics strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. This matters because you won’t be able to tell who opened your emails and when via Apple Mail. Often, re-engagement campaigns rely heavily on open rate data. Why keep opens in there?

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Act-On

APRIL 26, 2024

Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We’ve seen over the last couple of years that click rates and open rates have gone through the roof,” says Jeff. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

RebelMouse

JANUARY 5, 2024

Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. Let’s take a closer look at some of the applications of AI in marketing: 1.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. By 2020, customer experience will overtake price and product as the key brand differentiator. – Campaigner.

Stats 79

Stats Email Marketing Trends Work Management 79

ClearVoice

JANUARY 8, 2024

Adjust strategies in response to emerging trends and shifts in consumer behavior. That’s where key performance indicators (KPIs) and analytics tools come in. Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

SendX

JULY 30, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. Companies often use this tool to share messages from their CEO or to show product demos. Don’t expect users to open an email and sit through an entire webinar. Why Should You Invest Into SEO? Here’s the catch.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Here we go! Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Wade Hobbs: For sure.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Marketing Insider Group

MAY 30, 2023

When used correctly, AI tools can also help small businesses: Enhance productivity and performance. AI can help your small businesses better understand its customers and how they feel about your products and services. Can You Use AI for Small Business Marketing? But that’s not all. Increase ROI. Improve customer service.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

SendX

JULY 29, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. Companies often use this tool to share messages from their CEO or to show product demos. Don’t expect users to open an email and sit through an entire webinar. Growing an organic audience. Tell a Story.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue. Humans would vet, edit, and publish.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Engagement data (email open rates, social media engagement, etc.)

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Advanced social media monitoring capabilities. NetBase Quid.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. of marketers have used AI for content production. How do you harness this power effectively?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Latest trends in email marketing software. Email Automation.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Salesforce Marketing Cloud

DECEMBER 11, 2023

With its ability to analyze historical customer engagement patterns – such as open rates, click-through rates, and conversion rates – predictive AI can identify the best moments to send emails to individual recipients. Employ a system for analytics, iteration, and retargeting. How can AI help with my email content?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

DealSignal

FEBRUARY 23, 2023

For example, you might include different product recommendations based on the recipient’s past purchases or website activity. When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Oktopost

MARCH 15, 2021

This is especially true on business-friendly platforms like LinkedIn, where sponsored InMail enjoys a 52% open rate. That’s more than twice as much as the open rate for regular marketing emails. As has been the trend throughout 2020, video remains the content format audiences are most likely to consume.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. People are happy to connect with businesses, products and services they respect and value. Use analytics tools to gain insights, such as these from MailJet. Let’s talk.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Use Google Analytics to optimize your website. Is it “Homepage>product page>trial?” Or a generic email promoting a product you don’t care about?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. That’s the power of intent data.”

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Contently

JULY 22, 2021

The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. This is where having such a global content marketing program (Marriott Bonvoy Traveler will soon be available in 11 languages) and the ability to scale content production through Contently’s platform paid off.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

SEPTEMBER 9, 2021

Over the last few years, big data analytics has allowed businesses to infuse new vision and order into their operations. Not only has it enabled them to boost their web presence, but it also allowed them to enhance their productivity and functionality by leaps and bounds. But, what is big data exactly? Read on to find out more.

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Televerde

MARCH 16, 2022

When used correctly, AI technology and automation tools can improve efficiency at every level, whether nurturing leads, communicating with customers, sending invoices, or generating forecasts and analytical reports. It boosts your bottom line and frees up your employees to be more productive. How Does Sales Automation Work?

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52