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Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Mobile Friendly Practices. Plenty of mobile users are restricted by data caps.

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Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Optimize for Mobile Devices Given the continued increase in the share of mobile Internet traffic , it’s vital to optimize your B2B email marketing for mobile devices.

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B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? But even this simple research is becoming increasingly mobile. I’m not ready!

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.