Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Branding 108

Branding Brand Identity Aggregators Marketing Analytics Tools 108

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process.

Social Media 313

Social Media Social Marketing Planning Tips 313

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Your website is the cornerstone of how you market your business, so analytics that measure how it performs take on even greater importance.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 85

Analytics Tools Best Practices Tagging 85

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. But the quality of your insights greatly depends on your choice of tools.

Tools 110

Tools Branding Brand Identity Enterprise Management 110

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Types of Content Automation Tools Social Media Scheduling Tools: These tools automate the process of scheduling and publishing content on social media platforms.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides. Price: Free, then $9-$299/mo.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Brandwatch Marketing

OCTOBER 3, 2022

Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research.

Tools 92

Tools Blogger Demographics Social Media 92

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. The metrics you should measure. How to measure your social media marketing strategy. Are you measuring your social media efforts?

Social Media 121

Social Media Analytics Media Template 121

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Which posts are performing the best on Twitter? Google Analytics. Fan or follower growth.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Paid Content 129

Paid Content Tools Branding Brand Identity 129

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 122

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 122

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Analysis 91

Analysis Marketing AI Examples SWOT 91

Oktopost

OCTOBER 28, 2021

Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

KoMarketing Associates

AUGUST 15, 2013

It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

ClickZ

FEBRUARY 9, 2023

The implementation of regulatory and technological changes has resulted in a series of systemic shocks, fundamentally altering the approaches to target, measure, and attribute advertising. Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 144

Twitter Dwell Lock-In Privacy 144

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Webbiquity

OCTOBER 17, 2023

How are content marketers measuring results and proving value? The economy (16%) and analytics (12%) trail considerably at second and third. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? The average social media manager in the U.S.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction.

Social Networks 179

Social Networks Business Work Management Social Media 179

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake.

Branding 123

Branding Brand Identity Tips ROAS 123

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108