TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

MAY 11, 2018

In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils.

Startups 134

Startups Enterprise Management Work Management Planning 134

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. That, in a nutshell, is “intent data.”. Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Here’s a peek at what that looks like using the Hootsuite integration for Marketo (of course, your exact solutions may differ): 2.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. How do we explain why we’re doing this?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 19, 2018

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop creating content that no one wants. Still with me?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Martech Advisor

SEPTEMBER 16, 2019

In this exclusive interaction with MarTech Advisor , Anuj Khanna Sohum , CEO and managing director, Affle, shares the company’s business plans, lessons for peers in the adtech space, and his notes to enhance customer experience (CX) using marketing automation data, post the IPO. Engage existing users for repeat conversions on mobile.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. Engage With Influencers.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. .– Marketo and Ascend2’s Marketing Automation Strategy Survey. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– ResearchCorp’s Demand Generation Adoption Survey.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Using marketing campaigns to achieve clean data. Sally has a great team.

Case Studies 90

Case Studies Case Study Studies Planning 90

Hinge Marketing

DECEMBER 4, 2014

Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

Adobe Experience Cloud Blog

DECEMBER 2, 2015

Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. Winning an award enables you to share your stories with peers and others, and get you and your company recognition you deserve.

Peer-to-peer 48

Peer-to-peer Lead Scoring Lead Ranking Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 1, 2010

These include: Analytics skills – Take responsibility for your marketing. Communication skills - You must be able to communicate with your prospects, customers, peers and managers in a clear and concise way about the value(s) your company provides. This includes creating the reports you need in order to make good decisions.

Peer-to-peer 48

Peer-to-peer Planning Forecasting Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. As I look into my crystal cup-of-coffee and peer into the future, here are my top five predictions for video marketing this coming year: 1.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Customer Experience Matrix

SEPTEMBER 2, 2011

Peer pressure worked, and there I was. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Plus, find out how to take search marketing to the next level with advanced search engine marketing tips, landing page strategies and web analytics. In addition, receive hands-on training for building reports to capture marketing analytics.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 11, 2011

Marketing analytics not your thing? A New Way to Build Your Brand and Become a Marketing Thought Leader was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino I talk to a lot of marketers who want to build their personal brand as marketing thought leaders but don’t know how.

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Ad Building Planning 48

Adobe Experience Cloud Blog

MAY 2, 2013

If you attended Marketo Summit last month you heard this time and time again. Leverage your marketing peers. Leverage analytics wisely. by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

The ROI Guy

AUGUST 3, 2011

Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders. Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Adobe Experience Cloud Blog

DECEMBER 8, 2011

Motivations drive actions that are fulfilled by fun challenges, elevation of social status, recognition from peers, feedback from the community and more. An automated marketing analytics platform can be configured to support reward systems. But what does gamification mean and what does game theory have anything to do with marketing?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 6, 2011

Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. They also need integrated marketing analytics for mobile-based buyers. Here are five key areas leading marketers are paying attention to now.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. The main result of the conversations so far has been to clarify the items related to lead routing. Here, then, is the final usability matrix. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Adobe Experience Cloud Blog

MAY 13, 2014

Getting leadership and peers to see the ROI of marketing automation might be the challenge that stops you cold in your tracks. Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. But obstacles have a way of seeming insurmountable without perspective.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Adobe Experience Cloud Blog

MARCH 17, 2017

Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Adobe Experience Cloud Blog

MARCH 5, 2021

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. Award categories for 2021. Applicant must be VP level or above.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

Adobe Experience Cloud Blog

MARCH 5, 2021

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. Award categories for 2021. Applicant must be VP level or above.

Enterprise Management 66

Enterprise Management Work Management Marketing Management Mobile Advertising 66

Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. What Is Lead Management?

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

SpotMe Blog

JUNE 16, 2023

Data and analytics to gain insight into HCPs’ interests, knowledge gaps and preferred learning styles. You know how hard it is to get HCPs to pay attention these days. But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services. What are HCP engagement platforms?

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

SmartBug Media

DECEMBER 2, 2019

Below, you’ll learn how to maximize your marketing budget with must-have marketing tools and tactics. In fact, neuroscience confirms that 95 percent of our purchasing decisions are made subconsciously and people rely more on emotions and experiences when making these decisions. Tactic #2: Invest in Meaningful Content.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Allocadia

APRIL 2, 2019

He took on the task of finding a solution that could help, with two key criteria in mind: it had to be cloud, and it had to connect to Salesforce.com, Marketo, and Netsuite if it was going to really make a difference. After some conversations with peers he discovered Allocadia, checked all the boxes, and brought it to Rutigliano.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Litmus

FEBRUARY 17, 2020

Most companies aren’t just going to throw money each month towards multiple ESPs for no good reason, though. So what’s the reasoning behind what we found in the State of Email Service Providers report? First, let’s look at ESP habits of different-sized companies. Companies with 100 or fewer employees are the most likely group to be ESP monogamous.

Budget Programs 84

Budget Programs Marketing Automation Services Work Management Brand Identity 84