Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

SnapApp

APRIL 13, 2015

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! So open up during the Marketo Summit and listen to all the things our peers are doing. Inspiration In The Marketing Nation. That means better profiling, segmentation, nurturing, and lead scoring.

Marketo 48

Marketo Peer-to-peer Lead Scoring Lead Ranking 48

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts. And martech was about to turn the world on its head.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

The time is now to earn the respect of our organizational peers. The time is now to earn the respect of our organizational peers. The post [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Center Parcs.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Webbiquity

NOVEMBER 10, 2020

As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Top Rank Marketing

FEBRUARY 1, 2017

Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. How are marketers coping?

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 85

Adobe Experience Cloud Blog

MARCH 30, 2018

Silverman, a psychologist, created what he called “teleconferenced peer influence groups” in the early 1970s and found that when one or two physicians reported on their good experience with a drug, it could sway an entire group of skeptics. We are all familiar with the customer journey. But what about customer success marketing?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Zoominfo

FEBRUARY 13, 2020

Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. They decline your invitations. They cut your calls short. Let’s get into it! I believe in that.

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 19, 2017

When you’re part of a Twitter chat , it’s the perfect opportunity to not only engage with customers and prospects, but you can create the perfect setting for peer-to-peer engagement. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. Have a Clearly Defined Plan and Strategy.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

APRIL 25, 2019

Only then can they can use them effectively alongside their peers to create a value-added product. Once the team is aligned, then peers can come together to ideate, generate ideas, and hold feedback sessions, to learn where to improve and how to solve issues together. After all, two minds are always better than one, wouldn’t you agree?

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. All of which begs the question: what about organic?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. And what should be the cornerstone of your marketing?

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Center Parcs.

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

Now ideally, your contributors are experts in their fields and can easily create this type of “peer-to-peer” content. “You’re done here.”. They looked like weeds to me. Anyway, the point of the story is that you shouldn’t make any assumptions. It’s easier than ever to create content. Establish Content Goals. Develop Audience Personas.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. Problems to Solve.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

Adobe Experience Cloud Blog

MARCH 16, 2017

Peers and industry analysts can provide helpful guidance here. Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. Criteria 2: Extensibility.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Paid Search Agency Thought Leadership 120

Adobe Experience Cloud Blog

JULY 12, 2017

Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers. A community is one of the many places your customers are. Meet them there and listen to what they’re saying. Step 2: Learn.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Adobe Experience Cloud Blog

JULY 24, 2018

People are now seeking for best practices and success stories from their most trusted source, their peers. A community allows you to crowdsource your support team by encouraging your customers to engage with their peers and provide roadside assistance when someone hits a bump in the road. Enter customer marketing.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

Marketo 48

Marketo Communities Features Peer-to-peer 48

The Point

APRIL 8, 2015

It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Transforming loyalists into advocates is a vital strategy brands shouldn’t overlook, especially in a world where peer recommendations are far more influential than branded messages. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are. Brand advocates are loyalists on steroids.

Peer-to-peer 109

Peer-to-peer Branding Brand Identity Loyalty 109

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

We might have been the fraternal twin to our peers in sales before, but with ABM , we are conjoined. The rise of account-based marketing (ABM) reflects this tenet. It’s awesome and straightforward—in theory. ABM execution, however, can be challenging without the right relationships, strategy, and tools in place. Something has to give.

Account Based Marketing 134

Account Based Marketing ABM Digital Asset Management Planning 134

Litmus

APRIL 13, 2021

Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Twelve companies were used by at least 1% of respondents. of respondents to Litmus’ State of Email survey.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Seismic

APRIL 11, 2019

Marketo is a key pillar to bring automation and data for the pre-lead side of the funnel. The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Facebook, LinkedIn, and Twitter). There is so much more that marketers can and should explore.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Equality . Gun Control.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131