MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

ClearVoice

MAY 10, 2024

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 112

Social Media Training Course Resources 112

Biznology

NOVEMBER 25, 2019

Bottom line: your amazing app is only the easiest 20% of the equation, the other 80% is marketing, advertising, and community-engagement—which really should include app store optimization (ASO). A lot of the process has been in a black box behind proprietary walls. They also have a free trial.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Directive Agency

MAY 29, 2023

Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business. Technical Tasks Technical SEO is essential for enhancing user experience, optimizing website visibility, and reducing marketing costs.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Convince & Convert

MARCH 6, 2015

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. You will need to do the same process for any other tabs you intend to use. Track Your Analytics. Your website analytics (i.e. Create a Place to Store Your Data.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services.

SIC 143

SIC Marketing Management Verticals Clickthrough 143

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Hubspot

MARCH 26, 2020

As marketers in 2020, there's one major thing that we have in common: We're driven by data. In the past, marketing firms and agencies tasked full-timers with reporting-related duties. In the past, marketing firms and agencies tasked full-timers with reporting-related duties. How to Streamline Your Reporting Processes with AI.

Marketing AI 83

Marketing AI Budget Programs Work Management Tools 83

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

seo.co

FEBRUARY 2, 2021

The main goal of your marketing efforts is to build online visibility and brand recognition. Here’s what you’ll need: Google Webmaster Tools. Include and verify both the sites in Google Webmaster Tools to benefit from Google’s feature of Change of Address. Google Analytics.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Optimizing your pages, site, or brand offline means that you’re tapping into proven techniques that most marketers have been using for decades.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Moz

MARCH 27, 2019

While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.). Marketing Scientist — Moz.

Marketing Analytics Tools 49

Marketing Analytics Tools Advertising Agencies SERP Paid Search Agency 49

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Online PR and display deliver conversions. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). TweetReach : TweetReach is specifically designed to report analytics for Twitter.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Hubspot

SEPTEMBER 13, 2016

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

seo.co

FEBRUARY 15, 2021

The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English. Google accounts for nearly 70% of all global search traffic. Foreign SEO offers different challenges from local SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “So, Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers. How do you track, measure, and control something you can’t see? Impossible, right?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Ignite

AUGUST 22, 2018

As AE, you’ll establish a weekly, monthly and quarterly communication cadence with our clients (FM process). Media, websites, SEO, PPC, marketing automation, consumer decision journey, analytics, PR, etc. Daily management of client projects and activities. Digital marketing and social media acumen is a huge plus!

Work Management 48

Work Management Marketing Attribution Peer-to-peer Marketing Automation Services 48

Biznology

JANUARY 6, 2014

In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. Google can now better understand what this video is about and how it adds value to the additional content on the page.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

accelerate agency

JUNE 6, 2020

Any professional involved in small business marketing will have heard of SEO. The survey asked 500 people involved with small business marketing what their firm’s budget for SEO was. billion searches per day through Google alone. There are hundreds of SEO agencies and digital marketing firms in the UK. There are over 3.5

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Why SEO project management matters. Existing web/development processes.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Hubspot

JULY 21, 2015

On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. As we moved through the transition process, we identified ten crucial steps that are critical to maintaining your online visibility during a rebrand. Google Analytics.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212