SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Only B2B

JANUARY 18, 2024

You can research companies by components like organization size, industry and number of customers on LinkedIn. Understanding why Account-Based Marketing (ABM) is important can guide your selection process. Account-Based Analytics and Measurement: Measure the effectiveness of your ABM efforts using account-based analytics.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Pam Didner

SEPTEMBER 23, 2021

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 So, what’s the secret? It’s complimentary. #7 Trust me; you got this!

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. This often requires understanding the entire process, from data entry to reporting.

Analytics 117

Analytics Work Management Marketing Management Click Rate 117

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Hubspot

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

Linkedin 93

Linkedin Buyer Personas Work Management Social Networks 93

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. Email: Business email address Sign up now Processing. You want them to set it up right.

Marketing Analytics Tools 117

Marketing Analytics Tools Analytics Google Pricing 117

Anyword

FEBRUARY 1, 2023

As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Outlining Your Content Next, we’ll talk about a step in the writing process that is sometimes easily forgotten — but vital to creating clear, effective content. this can be a relatively simple process.

Process 98

Process Copywriting Content Blogger 98

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. LinkedIn: Simo Ahava (24.8K followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 112

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why SaaS Brands Need to Be Using LinkedIn .

Paid Content 52

Paid Content Linkedin Branding Brand Identity 52

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Seismic

JANUARY 21, 2021

By using information and analytics to understand a prospect’s business challenges, sellers are better positioned to deliver resonant content experiences throughout the sales cycle. In the 2020 LinkedIn State of Sales Report , 41 percent of buyers stated that they were more likely to consider brands that deliver personalized communication.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals. Image Source.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. My process is straightforward (but not necessarily easy). HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use.

Process 111

Process Lead Ranking Content Marketing Planning 111

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Now, apply data analytics. What is B2B Sales Experience? First, map out every step.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Digilant

MARCH 11, 2021

The process of analyzing digital data results is an important factor in today’s marketing arena. You have to initiate data-driven responses i.e., perfectly align your digital marketing and real-time analytics in order to keep your potential customers from simply clicking away from your site or choosing another brand.

Analytics 59

Analytics Marketing Analytics Tools Work Management Marketing Management 59

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Ranking 72

Integrated B2B

JULY 10, 2020

This is the final blog post in a three-part series covering B2B marketing and LinkedIn. In this post, I take a look at how LinkedIn can be used for lead generation at any stage in the buyer journey in the case of events being cancelled. So how can you use ABM in the context of LinkedIn for lead generation when events are cancelled?

Linkedin 52

Linkedin Account Based Marketing Trade Show ABM 52

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Spiralytics

FEBRUARY 7, 2024

Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. That’s why when I started developing the BuzzGuru analytical platform. That wasn’t always the case though. Surround yourself with forceful personalities.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Write a Thoughtful Job Description The first step in any hiring process is writing a strong job description.

Social Media 85

Social Media Work Management Marketing Management Process 85