KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Status updates create greater visibility for content marketing assets produced.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Hubspot

JANUARY 5, 2021

Without using up too many resources, brands can publish videos that evoke emotion. The "Discover" tab on TikTok highlights trending topics and hashtags, a great resource for marketers to generate new content ideas. This platform is ideal for brands that don’t want to spend too much time or too many resources on video marketing.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. Quality One: A Strong Online Presence. Let’s get started.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation. Here are a few recently drafted resources from KoMarketing team members to review as well.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

DECEMBER 8, 2021

This activity generally occurs in the discovery phase, when users are looking for resources or solutions. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hubspot

MAY 3, 2017

Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Marketing Training " by Hootsuite.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information. Support Content Marketing Efforts. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: This stat shows how content marketers are primarily handling their content strategy, an important trend to follow when building up a content marketing strategy. 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hinge Marketing

JUNE 3, 2016

Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. Take, for example, how often high-growth firms conduct research on their target market. The link between high growth and frequent research is just the tip of the analytical iceberg.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

Sana Commerce

SEPTEMBER 13, 2023

Do I have the necessary tools or resources to achieve it? E-commerce goal: Increase customer adoption of the web store Let’s give an example of a SMART goal for an online perfume store. Achievable : 500 accounts in six months are feasible due to company resources. Find out what B2B purchasers think of online shopping.

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

KoMarketing Associates

JUNE 2, 2016

To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Fortunately for B2B marketers, the path to this analysis has been made much easier through technology innovation.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Audience types to consider when tracking dark social analytics.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Social Media 52

Social Media Work Management Marketing Management Class 52

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google Analytics. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. I would love to read your perspective via comments below or on Twitter or LinkedIn.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Circle Studio

NOVEMBER 24, 2020

And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Marketing automation and email marketing. Marketing automation was all the rage in the early 2010s but seemed to cool off as we approached the end of the decade.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Outgrow

DECEMBER 17, 2020

53% of the surveyed marketers changed their promotion and content distribution strategy. 40% of content marketers have allotted more resources towards creating content for social media and online communities. 31% of marketers have reexamined their customer’s journey.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Webbiquity

JULY 15, 2014

Data Tracking becomes a Strong Online Marketing Asset. We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. They bought Adometry , a marketing analytics and optimization platform.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Analytics (Ex: Google, Omniture). Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). LinkedIn is also a good place for competitive intelligence. Schema Markup.

Research 120

Research SEO Press Tagging 120

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. The Strategy of Content Marketing - Coursera. This course is a collaboration between Copyblogger, a renowned content marketing website, and UC Davis Extension.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. As a result, the advantage will go to firms that can be found — and are being talked about — online. We don’t see this trend abating any time soon.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

KoMarketing Associates

OCTOBER 20, 2016

When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. To do that, you need to get comfortable in Analytics and be able to filter out the landing pages driving web visitors to your desired action. Check out these resources: 30+ Ideas for Measuring Conversions on a B2B Website.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

Hinge Marketing

OCTOBER 8, 2015

Even if you are well aware of how important a strong social media strategy is to your online marketing campaigns , it may not always feel like the quality of your results are matching your efforts. SEE ALSO: 4 Metrics to Track ROI in B2B Online Marketing. Use Google Analytics. Additional Resources.

Social Media 48

Social Media Media Marketing & Strategy Marketing Analytics Tools 48

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Certainly, a lot has changed since then. Step 3: Measure Success.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Hinge Marketing

APRIL 30, 2014

3 Strategies to Take LinkedIn to the Next Level. By: Stacy Picking, Hinge Marketing. In today’s digital age, it is imperative to have a significant online presence. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. On Google+ or LinkedIn?

Forrester 48

Forrester Case Studies Case Study Linkedin 48