KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

The Forward Observer

DECEMBER 15, 2023

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. I’d love to know – send me an email or connect with me on LinkedIN. A ssets (free). S ocial Media. Post views/clicks. What do you think?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Status updates create greater visibility for content marketing assets produced.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. Quality One: A Strong Online Presence. Let’s get started. Quality Three: In-House Work.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Hubspot

JANUARY 5, 2021

B2B marketers have been wary of using the platform, but it could be because success on the platform relies on emotional appeal. According to a LinkedIn study , B2B strategies that appeal to emotions are seven times more effective for revenue generation than "rational messaging.". Magisto by Vimeo. Image Source.

Trends 101

Trends Marketing AI Work Management Video Marketing 101

Hubspot

MAY 3, 2017

Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Marketing Training " by Hootsuite.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

A Better Jones

FEBRUARY 26, 2020

I was always super impressed with the fact that HubSpot Academy was not only free, but that you also gain a certificate with it — and you can post that certificate to your LinkedIn profile!

Course 52

Course Online Marketing Planning Paid Search Agency 52

Hinge Marketing

NOVEMBER 18, 2014

Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement. So with all these tools at hand, how do you most effectively track the ROI of online marketing ?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Link the account to Google Ads and Analytics. Linking Optimize with Analytics. The page itself needs to be perfect to acquire new customers. Targeting the Right User.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

APRIL 30, 2020

Social media marketing can save you time and money, and help you maintain your brand in the market during the COVID-19 pandemic. For example, LinkedIn is a platform for professionals, employees, and companies. Getting more followers is a top priority for every marketer on social media. Why Instagram? Iconosquare.

Tools 232

Tools Social Media Social Networks Digital Marketing Funnels 232

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 4 Actionable Insights from Google Search Console Search Analytics Reports.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

JANUARY 2, 2018

The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. HubSpot Academy Inbound Marketing Certification Course.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Outgrow

MAY 21, 2021

These websites can be thought of as online marketing tools also. They can help reduce the burden of different tasks under your e-commerce marketing strategy. E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . What it is - Volusion is a powerful online marketing tool.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Martech

FEBRUARY 7, 2022

Recently Darrell Alfonso, a marketing operations thought leader and MarTech contributor, asked on LinkedIn what people think is the most underrated platform or system in martech. While he had a limited number of slots for a LinkedIn post-poll, he didn’t mention web systems. Don’t forget the web.

Multi-Channel 96

Multi-Channel Advertising Agencies Work Management Marketing Automation Services 96

Onalytica B2B

APRIL 5, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Top 10 Online Marketing Experts to Watch, Forbes.

Social Media 180

Social Media Network Marketing Conference Work Management 180

KoMarketing Associates

AUGUST 22, 2017

Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. While this B2B marketer was already leveraging the long-tail keyword research in content marketing, that is not always the case with many B2B SEO programs. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Zoominfo

JUNE 4, 2018

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Unique users.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Circle Studio

APRIL 26, 2018

Measuring the performance of your firms’s social media marketing efforts based on the number of followers and fans you have is no longer enough. Social media platforms have evolved and so have the analytics behind them. Both of these metrics are critical to measuring the overall performance of your social media marketing efforts.

Social Media 103

Social Media Social Marketing Marketing Analytics Tools Media 103

Adobe Experience Cloud Blog

JANUARY 15, 2020

It relies on solid market research to inform the next course of action. . Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Online Marketing Institute

JULY 31, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? All rights reserved.

Advertising Agencies 52

Advertising Agencies Class Privacy Policies Ideal Customer Profiles 52

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Hinge Marketing

JUNE 3, 2016

Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. Take, for example, how often high-growth firms conduct research on their target market. The link between high growth and frequent research is just the tip of the analytical iceberg.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102