ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MAY 2, 2023

The result is a far richer set of data around every prospect, lead, contact, account, etc. This again is key for full journey engagement, as it allows users to create more seamless dialogs that span beyond the normal lead/acquisition phases of customer journeys.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

MAY 21, 2020

The Interactive Advertising Bureau , a conglomerate of 650 leading media and technology companies, defines attribution as: The process of identifying a set of user actions (“events”) across screens and touchpoints that contribute in some manner to a desired outcome and then assigning value to each of these events. Today, the opposite is true.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. Growth without retention isn’t growth after all. And growth is more important than ever. Yet the reality has lost some steam. Random acts.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

NOVEMBER 29, 2023

Defining the CMO role in this way tends to lead to the next issue. All of this leads to a fundamental problem when it comes to digital transformation. – Marketing is not at the center of growth strategy: There are two ways this happens. One is on the CMO, the other is on the CEO.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

AUGUST 19, 2020

Action : Sarah searches “how to generate sales leads” and finds an eBook to download. Once you look at that data (role, company, industry, location, lead/opportunity stage, etc.) We also recommend leveraging Google Analytics to track behavior flow and identify bottlenecks or problem spots. you can start connecting dots.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

AUGUST 30, 2016

Given that development, big data analytics has now become a field focused on taking massive databases and turning them into actionable insights. When in Doubt: Collect More Data-. We live in a world where one can pay pennies per gigabyte of online storage – hard drive size is simply no longer an issue anymore.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. This paves the way for a much simpler implementation of hypertransactional PDG wherein SMB and transactional contacts can Engage, be Nurtured, and self-Convert into new business without a lead developer or inside/outside seller even having to intervene.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

SEPTEMBER 15, 2015

Not only do you want to ensure that there is a smooth transition from with lead management, but you need to work with Sales to reach agreement on who the ideal buyer before you even think about building a program. Slacking off on Your Analytics: The last way to destroy your marketing automation comes long after your program is up and running.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

JULY 30, 2015

Walk through several scenarios for lead score threshold with your sales and marketing teams, come to a mutual agreement and use it as the scoring threshold for at least four to six months. After that, you’ll want to reevaluate the scoring model and assess how well it is working for qualifying leads. How to determine the best models?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

FEBRUARY 25, 2020

In order to reach the point of tactical demand from a client, build trust and nurture your leads – pull them in and establish a long-term, sustainable relationship. Think strategically rather than tactically, avoiding campaign-based marketing. However, applying this information to make decisions is even more essential.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

MARCH 13, 2014

Solid understanding and practical application of lead management principles. You absolutely need to understand how to set up your measurement and analytics for the entire Demand Process using the technology you have at hand (CRM, MAP, Web Analytics, etc.) Excellent copy writing and editing skills including web and email copy.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. Are you looking primarily at email open and click rates, and web analytics? It’s no big surprise, marketing is expected to do more today than ever before.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

MAY 13, 2015

Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. Only 28.3% of organizations creating content for each stage of their buyers buying process. Only 20.8% of those with marketing automation state they are achieving their goals.

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. However, we have managed to keep our lead flow at or greater than we did with in-person events. Not a task for the faint of heart.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

FEBRUARY 24, 2015

Increase Leads Generated: 65%. Marketers Are Still Struggling With Measurement & Analytics. The idea that 50% of marketers, according to the study, are going to spend more and do more, but cannot demonstrate how that “more” leads to increased sales is quite astonishing. Increase in Sales: 63%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

SEPTEMBER 3, 2020

This also leads to more nuanced issues – especially around companies’ domain reputations and resultant email deliverability. This lack of orchestration also has a significant impact on customer data and analytics. It is also a game-changer in terms of performance. That is substantial. This ensures interactions are substantive.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

SEPTEMBER 18, 2014

An increase in leads captured? Who cares, if they can’t be directly attributed to the content, or if they don’t turn into leads that sales is interested in or that can be tied to revenue. Who cares, if those visitors don’t convert. Retweets and likes? Not important if they can’t be tied to pipeline.

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

ANNUITAS

MARCH 10, 2016

We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. Is the target now a naïve Sales Enablement buyer?

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. “Marketing is now the strategy arm that is leading, sales is following.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

SEPTEMBER 22, 2015

As I wrote last summer, “…with everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.”.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

JULY 24, 2014

If your strategy and tactics change, but your KPIs don’t — and the C-Suite is still expecting to see “net new leads” and web traffic instead of engagement and nurture metrics based on your new content plan (don’t forget to gather baselines for comparison!) — you’re definitely going to have a hard time.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MARCH 4, 2014

This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

MAY 24, 2011

Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM).

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

MAY 6, 2014

analytics, social, content marketing) as part of a strong Demand Generation Strategy. So we build and structure the first six months of their training around the ANNUITAS Core Models and any other areas in which they need more exposure or experience such as Lead Management and Demand Process Integration.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

JUNE 6, 2023

When implementing this new approach, what is the impact on analytics and KPIs? Our analytical goal subsequently becomes fine-tuning these interactions at every stage of the customer journey to really optimize a long-term, sustainable, and ultimately profitable customer value, to maximize our Lift to CLV.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

JUNE 16, 2015

It doesn’t drive leads, pipeline or opportunities. However, the challenge is analyzing the data, the right set of data, to lead to those insights. Big data is still big news and it is not going away anytime soon. However, big data doesn’t deliver revenue. It is just data.

Trigger Marketing 100

Trigger Marketing Marketing Report Organic Leads Relevance 100

ANNUITAS

AUGUST 6, 2015

It may be fear that the quantity of “leads” will decrease. Scheduling regular check-ins to share best practice learnings, results of testing, and findings from your customer research. And the hardest question…. Are you willing to change if necessary? I hear it all the time from clients, albeit in various ways.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

OCTOBER 1, 2020

This helps technology become the underpinning of a true, repeatable lead-to-revenue process, with a 360-degree view of the customer at every stage of this process. Demand marketing is broken when a lead is marked as ‘qualified’ because it reacted to a marketing interaction, when in fact a more comprehensive set of indicators are required.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

MARCH 28, 2023

Shift from data-driven approach to insight-driven approach CGOs need to evolve the use of analytics from dated concepts like attribution, and build a more holistic view around the key levers in the customer journey and those levers can be optimized to drive repeatable, optimized customer critical paths.

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Demand Act-On 130

ANNUITAS

MAY 10, 2023

An effective GTM Technology Stack must address: Customer telemetry: Continuous tracking both of customer state – e.g., what buying stage, what lead/opportunity qualification state, current CLV, etc. – and of intermediary customer interactions – e.g., channel engagements, content views, form fills, event attendance, etc.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

ANNUITAS

NOVEMBER 11, 2020

Your analytics give you a thorough understanding of your prospects’ journey. Conversion rates always suffer when sites get slower, online ads cost more when the mobile experience isn’t prioritized, and press releases can’t bring in traffic if old links lead to dead ends. Your online content strategy is immaculate.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

OCTOBER 26, 2020

For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc. I recently had the opportunity to participate in a CRO Executive Roundtable sponsored by Salesforce – called Leading Through Change: A Dialogue on Adapting Sales and Marketing Strategies.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

ANNUITAS

DECEMBER 16, 2016

It’s also a good idea to check your web analytics to see which browser the majority of your traffic uses; then, you can prioritize your testing with that browser. Form submissions are leading to the right ‘Thank You’ pages as well as sending the correct data to your database. Be sure to double check that: Links are working properly.

Marketing Websites 100

Marketing Websites Urgency Marketing Demand Generation Traffic 100

ANNUITAS

FEBRUARY 16, 2011

This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. TAG: Recent studies at the end of last year showed that B2B marketers are challenged to produce quality leads, measure ROI and generate enough leads. JB: Two words: data quality.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Lead Ranking 100

ANNUITAS

JUNE 2, 2015

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Sounds great, right?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100