NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website White paper 1 download form submit (WWP1).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Leadspace

SEPTEMBER 10, 2019

Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly.

Landing Pages 48

Landing Pages Privacy Policies Privacy Correlation 48

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Landing More Targeted Traffic with Lower Funnel Keywords If your marketing goals include increasing website traffic and conversions, integrating bottom-of-the-funnel keywords into your content is a powerful strategy.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. For example, an insight from the above data point might show that there were 15K clicks to the landing page after copy changes were made to the ad. It reflects an occurrence.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Webbiquity

MARCH 16, 2017

Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. For example, policy pages can often be combined into one page.

Design 235

Design SEO Tips Lead Scoring 235

Optinmonster

FEBRUARY 15, 2024

With Beacon’s Drag and Drop Editor, you can make stunning lead magnets without breaking a sweat by dragging and dropping elements onto the page. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. What’s Coming Next?

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Hinge Marketing

JANUARY 1, 2015

If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. Ready to learn more?

Landing Pages 48

Landing Pages Conversion CMO Paper 48

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Landing pages dedicated to these offers can significantly increase your conversion rates.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

NuSpark Consulting

SEPTEMBER 23, 2012

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. Now, you can add remarketing options by using Google Analytics data. .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Launch Marketing

OCTOBER 18, 2023

Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. Keywords: Each page of your website should focus on a certain keyword. This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

ClearVoice

OCTOBER 27, 2023

Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

SmartBug Media

MAY 27, 2020

A good example is using targeted keywords, ad copy, and landing pages. Your ad copy should mention the words “free trial” in the headline and description text, and your landing page should also have “free trial” mentioned above the fold. A/B Test Your Landing Pages. They’re already in your pipeline.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Industrial Marketing Today

JANUARY 30, 2011

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page? Think again.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 60

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

To do this you can use tactics like email and social media tools to bring potential leads to the landing page. Second, let visitors fill out forms to access white papers or eBooks. Lastly, design landing pages carefully by using offers, forms, and calls to action.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. We compare that statistic to Company Z’s investment in content to determine their ROI.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. Social Media Users.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Advertising Lead Nurturing Media Planning Social Media'

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Video Landing Page.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Take one of your landing pages, for example. Where is the traffic to that page coming from? email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

NOVEMBER 13, 2013

Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients. These landing pages offered things like White Papers, eBooks, and webinars. Each page generated several hundred form fill outs and only a couple dozen phone calls.

B2B 120

B2B Landing Pages Leads Lead 120

KEO Marketing

DECEMBER 23, 2015

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Contact form submissions. Email list opt-ins.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Google B2B 48

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. For instance, what are the bounce rates on your landing pages? White papers: 55% (compared to 60% in 2020). The question is, of course, how do you optimize the customer experience?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

NuSpark Consulting

MAY 16, 2016

Ads should communicate the availability of white papers, ebooks, or in-demand webinars. For B2B landing pages, you’ll typically use the converted click metric, as there is one conversion within the landing page anyway. They can’t be tracked as conversion goals with Google Analytics. Bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hybrid marketing experiences. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (found in Google Search Console and limited to 1,000 pages if accessed directly through the GSC dashboard).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. When you gate content, the data you collect on your audience (for example, via email marketing and analytics ) can help you understand them better. Build a Gated Content Landing Page. Let’s get started! What Is Gated Content?

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. For example, you could assign 5 points for an email click and 10 points for a white paper download. Landing pages.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81