markempa

AUGUST 2, 2016

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Find content — such as articles, blogs, and white papers — that addresses these issues.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Lattice

FEBRUARY 24, 2016

4 Steps to Scaling ABM with Predictive Analytics. Seventy percent found greater sales and marketing alignment. Predictive analytics changes all that. We’ve put together a white paper detailing what we’ve learned from our customers on this topic. 2016 is indeed the year of ABM. Measure the impact of your program.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

DealSignal

APRIL 27, 2023

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Allocadia

JUNE 13, 2019

John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

DealSignal

MAY 6, 2019

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

DealSignal

MAY 6, 2019

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. About the author: Michael R.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

accelerate agency

APRIL 12, 2023

How is SaaS marketing different? Why do B2B companies need SaaS marketing? Host webinars, share templates, and provide informative guides or white papers. Introduce deals and discounts Deals and discounts can be crucial to your SaaS marketing strategy. It’s about interactions with your brand.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

OCTOBER 11, 2010

Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. average market spending growth over the same period.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

DECEMBER 14, 2022

But leveraging an end-to-end service like Contently—where strategy, ideation, planning, creation, distribution, and analytics are done in a single platform—can help your team get the job done. So how can a comprehensive content marketing platform (CMP) help your content teams align with all key stakeholders and scale their production?

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

LeadSquared

JANUARY 28, 2015

To get learners, you need to invest in marketing. Do content marketing. Spend money on ads. Coming back to the question, once you connect with your prospects, you can send them white papers in email campaigns or any other relevant content. It’s an analytics tool. Question 15. But keep testing.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Zoominfo

JULY 11, 2018

B2B Content Marketing Priorities and Plans. 54% of marketers say growing traffic to the company website is a top inbound marketing priority in the next 12 months ( source ). 42% of marketers say proving the ROI of marketing activities is a top inbound marketing priority in the next 12 months ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Full Circle Insights

SEPTEMBER 23, 2022

A single source of data truth, measurement within the ABM framework, and regular meetings with sales to apply the insights gained from measurement can improve process efficiency and enable more efficient investment of marketing spend. The Marketing and Sales Alignment Playbook White Papers. Download eBook.

Account Based Marketing 59

Account Based Marketing ABM Full Circle Insights Top of Funnel 59

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. This reduces marketing spend.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Single Grain

JULY 7, 2023

Work With Us Benefits of Outsourcing Advertising Outsourcing your advertising needs offers a range of benefits that can help businesses optimize their marketing efforts. Cost Efficiency and Budget Management One of the most significant benefits of outsourcing advertising is its cost efficiency.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

PureB2B

JANUARY 3, 2022

If you've already invested in creating such killer thought leadership materials as infographics and white papers, it makes sense to promote that content on the websites, blogs and social media channels your top customer prospects visit on a regular basis. Getting Toasty with Predictive Analytics and Buyer Intent.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Full Circle Method for Digital Marketing Overview. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Case Studies.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Zoominfo

JULY 21, 2019

Spending For B2B organizations, the average percentage of total marketing budget spent on content marketing is 26% ( source ). B2B organizations most successful at content marketing spend 40% of their total marketing budget (not including staff) on content marketing, while the least successful spend 14% ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Adobe Experience Cloud Blog

AUGUST 23, 2018

To audit the consumption of the content on your website, Google Analytics is a go-to tool. You can get pageviews, find out how long someone stays on your site, determine where your traffic is coming from, and find out which pages they’re spending the most time reading. Downloading your white papers?

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. For example, differences are reflected in marketing spend. Marketing materials and campaigns, like paid ads, can often be this first step that makes a user aware of a company.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

ClearVoice

SEPTEMBER 19, 2022

MoFu (middle of the funnel): Checklists, newsletters, white papers, eBooks, product demos, templates, free online courses, etc. Below are content loop examples: I’ll show three tried-and-tested ways to 10X your sales without increasing your marketing spend. This can be a question or statement that makes readers wonder.

Top of Funnel 52

Top of Funnel Copywriting Digital Marketing Funnels Funnel Advertising 52

ClearVoice

JUNE 17, 2019

Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough. Decreasing your bounce rate, increase the time spent on pages, and moving users into a trackable marketing funnel is the ultimate goal.

Marketing Automation Services 94

Marketing Automation Services Traffic Budget Programs Lead Ranking 94

SnapApp

OCTOBER 18, 2018

For a significant component of marketing success, that number is staggering. Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc. Mistake #2: You don’t have a unified messaging strategy.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. MQLs won’t go away, but it will continue to become less important in measuring marketing effectiveness.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

SWZD

NOVEMBER 6, 2017

Demand generation spending is one of the easier marketing items to connect to ROI (compared with branding and other initiatives). With appropriate analytics tools, you are able to measure these key points and project revenue going forward. To get the Marketing Budget Ratio divide your total marketing spend by revenue.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

SnapApp

DECEMBER 4, 2017

You can see your most viewed pages or most liked tweets, but tracking the entire journey from the first touch to the closing sale requires a specific marketing technology stack. . . You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KEO Marketing

OCTOBER 17, 2017

Improving B2B Search Marketing. One study found 30% of B2B marketers spend no time on SEO each week and 55% spend no time on pay-per-click. These marketers are missing out on substantial opportunities to improve their marketing performance. Rely on Google Analytics to show you what works.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Engagio

OCTOBER 1, 2019

This is B2B marketing orchestration , an ongoing and coordinated process throughout the entire customer journey. To support this new go-to-market motion, Sales and Marketing must look at the same data (see our guide to ABM analytics ) and proactively share insights relative to each account and engagement tactics.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? White Papers.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

SWZD

AUGUST 23, 2017

What data do you depend on to make decisions on content development, audience and account targeting, and marketing channels? Are you able to measure the ROI on your resource allocation and budget management? This month, emedia published a lot of content about analytics for demand generation. Are you using it? .

Demand Generation 48

Demand Generation Top of Funnel Demand Account Based Marketing 48

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

AUGUST 21, 2020

That’s important, especially in uncertain times when budgets are tight. To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates.

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98