B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This data, if synthesized appropriately with key business outcomes in the focus can be leveraged to provide insights for continuously optimizing marketing execution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Vision Edge Marketing

NOVEMBER 15, 2018

You have data that represents the following: prospect name, request for proposal date, deal size, deal status (won or lost), marketing channel (website, trade shows, digital, etc.), marketing touches (demo, phone calls, online chats, email, etc.), and marketing content (white papers, customer testimonials, thought leadership articles).

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

B2B Marketing Directions

DECEMBER 13, 2020

The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure. At the same time, however, measuring the impact of marketing on major business financial outcomes remains a difficult task.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

B2B Marketing Directions

JUNE 18, 2023

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. The proliferation of surveys and survey reports has been driven by the growing importance of thought leadership in the B2B marketing mix. Illustration courtesy of epictop10.com

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Sword and the Script | B2B

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. First, it places a lot of systemic stress on a marketing organization. Finally, there’s a good chance the analytics are not being examined thoroughly and so insights go unnoticed. There’s a lot of downsides to this too.

B2B Marketing 97

B2B Marketing Marketing Budget Advertising Agencies Allocation 97

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vision Edge Marketing

NOVEMBER 12, 2013

Content marketing looks more like publishing, where you serve as the architect of useful and compelling information that will inform, educate, engage, and entertain customers and prospects. Content marketing is part of the marketing mix, not a substitute for it. . Initial triggers that lead to first contact .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

markempa

DECEMBER 19, 2016

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Event Tracking 101 For Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. This usually requires some prior analytics or understanding of your target audience. Do not utilize a generic message or some industry information, but be direct and bold with your statement.

Demand Generation Agencies 100

Demand Generation Agencies Landing Pages Buying Cycle Demand Generation 100

SnapApp

MARCH 27, 2014

B2B marketers have a number of different types of marketing tools available to them – marketing automation, analytical platforms, and social media platforms just to name a few. What’s even harder to determine is what new marketing initiatives you need to add to your marketing mix.

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. Emphasize marketing analytics.

RSS 48

RSS Marketo Correlation Paper 48

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

LeadSquared

NOVEMBER 24, 2015

We still need a little bit of online assistance for digital marketing. By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. What are the best practices in digital marketing for a B2B company? Question 2.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

The ROI Guy

OCTOBER 11, 2010

Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Optinmonster

NOVEMBER 14, 2023

Web analytics, social media analytics, and email subscriber analytics will give you the data you need on your audience’s: Age Gender Education Income You’ll also get insight into their key interests. To find this information in Google Analytics, go to Audience » Interests » Overview.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

KoMarketing Associates

MAY 1, 2018

Fast forward almost 10 months later and challenges are similar despite the rapid adoption of marketing technology to aid in these efforts. Every B2B marketing initiative, including social media, must demonstrate the ability to generate high quality leads. Social Media Lead Generation.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

NetLine

JANUARY 23, 2020

Over time we realized that content marketing has multiple roles in our strategy, since we have a diverse set of customers and solutions that relate to various topics across industries. Any words of wisdom to share with your marketing peers? How do you use NetLine as part of an overall strategy?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. Data and analytics are critical components of digital attribution. Get them right and marketing success is bound to follow.

Multi-Touch Attribution 276

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 276

Sales Engine

MARCH 24, 2016

Relying solely on inbound marketing is a bad idea. With all the digital sales and marketing tools out there, analytics and behavioral insights are easy to obtain and must play a central role in tactical marketing decisions. That process consists of both inbound and outbound content marketing.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Full Circle Method for Digital Marketing Overview. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Content Standard

MAY 16, 2018

Content marketing has come into its own over the past few years as a widely accepted practice within the marketing mix. But even as more brands become sophisticated in their use of content, I still continue to get the dreaded question: How do you prove content marketing ROI?

Paid Content 74

Paid Content ROI Multi-Touch Attribution Top of Funnel 74

Brightedge

JANUARY 13, 2020

So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. This is recommended for full-time social media marketers.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Televerde

AUGUST 8, 2019

Check out their case studies, white papers, blogs, and any other material that may be available to you. Do they analyze the existing marketing mix to understand strengths, opportunities, and past successes? Consider the following before settling on your shortlist: In what industries do they have experience?

Demand Generation Agencies 53

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 53

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.”

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Biznology

MAY 3, 2013

Whatever answer you give to this question will likely hinge on analytics. Because it is easier to demonstrate marketing’s contribution to the bottom line at the conversion phase, it’s easier to get budget for those activities. These experiences can include blogs, white papers, videos and other thought leadership.

Digital Marketing Funnels 80

Digital Marketing Funnels Marketing Funnels Top of Funnel Paid Search Agency 80

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. The lure of cheap content in B2B marketing , April 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option? A great video featuring authentic and helpful support staff can make all the difference in your marketing efforts.

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? White Papers.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? It’s important to realize two things about content marketing, which help shape your perspective on the place of ‘big content’ in the overall scheme of your marketing mix: The most effective content marketers don’t focus on ‘one-off’ campaigns. And Lagavullin.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Inbox Insight

NOVEMBER 23, 2022

Your lead generation strategies are an effective way of gathering richer intelligence about your audience to gain a more nuanced and comprehensive picture of your ideal customer – here are some of the ways you can capture intelligence about your ideal customer: Use analytics tools. Marketing Profs. Review your process regularly.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Full Circle Insights

AUGUST 21, 2020

To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates. Learn how to prove marketing’s contribution to the value creation chain and identify which.

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59