Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies?

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 96

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Optimize for Mobile Devices Given the continued increase in the share of mobile Internet traffic , it’s vital to optimize your B2B email marketing for mobile devices.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Marketing Insider Group

APRIL 2, 2024

Improve Core Web Vitals to boost user interaction and site performance in search rankings, focusing on speed, responsiveness, and stability. With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Website Crawling and Indexing Google handles over 3.5

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. This strategy requires a consistent brand presence across multiple platforms, allowing prospects and customers to interact with your business seamlessly. But why should you have an omnichannel strategy?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

SmartBug Media

SEPTEMBER 20, 2021

Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Using Google Analytics will help you understand which CTAs are performing best and resonating with them. How to Track CTAs in Google Analytics, Step by Step.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S. Multichannel attribution.

Enterprise Management 111

Enterprise Management Marketing Automation Services Marketing Management Analytics 111

Circle Studio

MAY 9, 2019

Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving user experience. How well is your site optimized for mobile?

Analytics 109

Analytics Marketing Websites Click Rate Correlation 109

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Hopin is a virtual venue with multiple interactive areas.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why Sponsored Updates? Multiple targeting options (e.g. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

DAGMAR Marketing

JUNE 15, 2021

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to. What has changed?

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Brand awareness – Maximum brand awareness for sponsors and exhibitors on the event platform and mobile event app. Mobile event app. Group video chats.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. Events, not sessions UA measured visits, not interactions. Mobile and app measurement and more Website metrics are only part of the picture. In your inbox.

Marketing Analytics Tools 119

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 119

Spiralytics

JANUARY 25, 2023

In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. You might think, “How good it would be to have a tool that can show how users interact with our campaign.” A lot of the time, readers exit the page as they reach a certain part of the article.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Anyword

DECEMBER 20, 2023

But beneath the allure of these AI-powered tools lies a set of distinctive challenges when it comes to tracking product analytics and usage. We will also discuss some of the key considerations when tracking product analytics and usage in these types of platforms. This poses a delicate challenge when tracking user interactions.

Analytics 40

Analytics Generation Product Lead Ranking 40

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

FunnelEnvy

JULY 8, 2021

Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer journey. What exactly is customer journey analytics, and how can you use it to optimize your lead generation marketing strategies? What Is Customer Journey Analytics?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Analytics Demand 52

Marketing Insider Group

JANUARY 2, 2024

While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships. Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. However, with the rise of remote work, mobile absolutely must be a priority as well.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Method and Metric

APRIL 2, 2021

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. . Not Reviewing Google Analytics .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Adsense 52

Litmus

MARCH 27, 2024

Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Reading environment breakdown in Litmus Email Analytics On a deeper level, you can see which email clients your audience uses.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

MARCH 26, 2024

Multichannel means the company interacts with customers through multiple channels, both online and offline. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. What is multichannel? What is omnichannel?

Marketing Automation Services 114

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 114

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Valasys

APRIL 25, 2024

In the modern business landscape, where competition is fierce, and customer expectations are higher than ever, businesses are increasingly turning to technology to enhance their customer interactions. CRM platforms are central in reporting, collecting data, and interacting with customers at all stages of their relationship with the company.

Enterprise Management 40

Enterprise Management B2B Marketing Management Marketing Automation Services 40

Marketing Insider Group

AUGUST 17, 2020

You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app. Event’s Homepage Logo or Banner Placement: Feature the sponsors’ logo or banner on the homepage or login page of your virtual event platform or mobile event app.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

Marketing Analytics Tools 114

Marketing Analytics Tools Cost Enterprise Management Privacy 114

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Parse.ly

MARCH 10, 2020

Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t even come close. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Martech

DECEMBER 18, 2023

Data and analytics: CX transformation programs require a data-driven approach. They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. Questions for prospective consultancies: 1.

eCommerce 107

eCommerce Marketing AI Best Practices Consulting 107

Martech

NOVEMBER 27, 2023

Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach. Personalization Strategy: a.

Marketing Management 117

Marketing Management Personalization Best Practices eCommerce 117

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

sagefrog

FEBRUARY 28, 2024

Leverage Generative & Analytical AI Artificial Intelligence (AI) continues to revolutionize B2B email marketing, offering marketers unprecedented insights and automation capabilities. Embrace Interactive Email Experiences Interactive email experiences are gaining traction as marketers seek new ways to engage their audience.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62