Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Analytics is the new marketing creative! In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

AUGUST 23, 2011

500 press release. The purpose of this article is to share with all the marketing professionals and business executives who read this blog what we think are some of the keys to building a hyper-growth company that has potential to make it onto the Inc. 1 - Find a Huge Market Where a Big Disruption Is Happening. 500 list. #1

Paid Search Agency 28

Paid Search Agency Companies Hubspot Inbound Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Vidyard

DECEMBER 17, 2020

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Analytics 2.6 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 YouTube Statistics 3.7 Video Analytics. Video Publishing and Production 2.3 Video Length 2.4 There are 235.1

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

FMG Suite

SEPTEMBER 23, 2020

Search engines like Google, YouTube, Yahoo, and Bing account for 70.6% When it comes to establishing an inbound marketing strategy, there are few things you can do as powerful as maintaining a blog. It seemed like something best left to the technologically-advanced. The truth is, the days of code-based SEO are over.

SEO 52

SEO Work Management Marketing Management Tagging 52

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. B BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Valasys

NOVEMBER 5, 2018

Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. Cross Promotion.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Hubspot

SEPTEMBER 17, 2018

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Produce a highlight reel or release interesting interviews and presentations from the gathering. YouTube , Pond5 , and PremiumBeat are all great sites to find royalty free music. Event Videos. Expert Interviews.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. Let’s dive in! The Number One Tactic for 2020. DUANE: We Love this mindset!

SEO 100

SEO SERP Work Management Lead Scoring 100

Hubspot

JULY 29, 2018

Compete - Compete is a web-based application that offers users and businesses web analytics. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. Impressions - An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. Low conversion rate — is the percent of site visitors who take a desired and measurable action. They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Single Grain

NOVEMBER 16, 2023

Lead Generation : Content marketing serves as a powerful tool for lead generation. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools?

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

SEPTEMBER 21, 2012

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. And trust me, there will be failures.). This post can help you become more agile.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

OCTOBER 9, 2019

Inbound marketing focuses on attracting the right people to your company. For instance, Facebook is releasing an automated lead generation feature on Messenger, allowing businesses to create an automated chatbot experience within Messenger to link to content offers on your site. Influencer marketing isn't a passing fad.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60