Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Analytics 98

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Doing so will help you make data-driven decisions that lead to optimized campaigns and better results for your business.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

JUNE 15, 2021

If information becomes irrelevant to your business or is no longer helping consumers, it shouldn’t remain on your website. Content pruning can help you identify which pieces are holding you back, which pages you can combine, and what content needs some TLC to perform better. Search queries/target keywords you want to rank for.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Google Analytics will be key here, as will campaign URLs.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. Read on to find out what it is and how it can help you. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

RebelMouse

OCTOBER 19, 2023

News and information changes every day, and there are many different ways to search for the same things. We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site. They recommended Google Trends as another keyword-generating tool.

Google 102

Google Keywords FAQ Custom Publishing 102

KoMarketing Associates

MARCH 24, 2016

We need those numbers to make informed decisions! One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. How do you lose your data?

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Keywords: Each page of your website should focus on a certain keyword. Include your keyword in the H1, H2s and throughout, but be careful not to overoptimize.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Hubspot

JUNE 11, 2020

The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. You need tools to provide accurate metrics, the insights that will inform better decisions, and come ready with the customization options that will make your dashboard a functional asset. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). can help the search engine think of your brand as trustworthy. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Schubert B2B

FEBRUARY 18, 2022

Google Analytics is a good tool to help with this exercise. Are you monitoring and acting on metric reports from tools like Google Analytics? Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. Choose your Keywords.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Huptech Web

SEPTEMBER 22, 2023

They help you determine where your website visitors are coming from and which parts of your campaign work best. Whether you’re a marketing pro or just starting, learning about UTM parameters can power your campaigns and help you get better results. UTM parameters are like tags for your online marketing actions. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Top Rank Marketing

APRIL 18, 2024

Thirty-six percent say they listen to learn new things, and 43% even say podcasts are their primary source of information. Cross-promoting with other podcasts helps both of you find new users without taking away from each other. Look for the keywords your audience is searching for. And they’re listening to learn.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Martech

APRIL 28, 2022

“Oftentimes, it’s those differentiated experiences that help your brand stand out from the pack and create more momentum in that customer journey,” she said. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. Work to bring offline audiences online.

Marketing Automation Services 111

Marketing Automation Services Touchpoints Word of Mouth Vendors 111

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. But don’t worry, I’m here to help! Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. The tool will suggest some rival domains.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. It can help you build authority online so more people find your website and become leads and customers. It will also help you create more holistic and connected customer experiences.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

FunnelEnvy

FEBRUARY 5, 2024

At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. A technical SEO audit can help pinpoint where to improve on-page optimization. Avoid keyword stuffing.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. Read on to find out what it is, and how it can help you. . If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Conductor

NOVEMBER 30, 2021

You can enter in a keyword or two and find a landing page related to the page you’re looking for. Here are some common characteristics to help you understand and find orphan pages on your site. Google Ads that execute without specific URL parameters can be one cause of this. Helps you rank for keywords.

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

Stevens & Tate

MARCH 20, 2024

Analyzing existing user data and feedback serves as a foundational step that uncovers the strengths and weaknesses of your website, effectively informing your redesign strategy. Recognizing and learning from these mistakes ensures they are not repeated, setting the stage for a more informed and successful redesign.

Marketing Websites 86

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 86

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. They should include vital information about products written for your target audience. Do any SEO products work well with WooCommerce?

Lead Scoring 65

Lead Scoring Lead Ranking SEO eCommerce 65

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Sprout Social

SEPTEMBER 6, 2023

In this guide, we’ll walk you through six simple steps to create an engaging LinkedIn business page to help you stand out and achieve your business goals. You might be wondering how to get started, what information to include, and how to get started. For instance, the URL for our Sprout Social Page is [link].

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

Sprout Social

JANUARY 24, 2024

Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals. Using SOV as an influencer marketing metric during and post-campaign helps you gauge its market-wide effectiveness.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. You need a deep understanding of your audience's struggles, desires, and motivations to create stellar videos they can't help but watch. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. Jump ahead.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Convert

JANUARY 17, 2024

It will take some time, especially for older generations, to start using alternative methods to discover information and find answers. Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80