Webbiquity

MARCH 15, 2022

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. You Know What Marketing Strategies to Use.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Apparently Google thinks this guest post from November 2014 still provides valuable insights. #4: With no further ado, here’s the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

NOVEMBER 16, 2021

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides. Here’s the story of Braden and his company, Sparrow Charts.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

MAY 9, 2023

Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior. How do you know your tactics are working?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

NOVEMBER 21, 2021

A simple yet powerful competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. The Deal: Save up to 65% off of MonsterInsights—the BEST Google Analytics WordPress Plugin—using this link (no promo code required). SEO Software.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. Web Analytics Tools. ExactMetrics is the most comprehensive Google Analytics plugin for WordPress.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

MARCH 30, 2021

Leverage User Analytics for Future Campaigns. These tools have grown in popularity over the past few years, with a study showing that 30% of its respondents already use both Google Analytics and Adobe Analytics. Image credit: Chatter Buzz.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

OCTOBER 15, 2019

Google startup marketing plan template and you’ll get dozens of ideas. Every startup should have at least two basic tools in place: Google Analytics: While Google doesn’t provide official numbers, estimates are that Google Analytics (GA) is installed on 55% of the top one million websites, and 53% of the top 10 million.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Webbiquity

FEBRUARY 4, 2011

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How can you use GA to track visits to a Facebook page?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

APRIL 15, 2013

If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. The list will usually contain well-known sites like Google, Yahoo!,

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Webbiquity

JULY 21, 2020

to extract insights from analytics or generate leads). PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Fortunately, no!

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

JULY 25, 2023

How to Maintain SEO During a Website Redesign When your new, redesigned website launches, Google and other search engines will see it as…well, a new website. LinkedIn Insight Tag, GA4, and codes from other analytics platforms ) are duplicated on the new website, so there is no historical data lost or interruption in data gathering.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. The optimal times to send emails vary depending on the audience and business, but you can use the data from your analytics to determine when to send them. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

NOVEMBER 17, 2022

You won’t get everything perfect on the first iteration, but once the page is live, analytics and A/B testing will help you improve your landing page incrementally. After that, use analytics and split testing to make it best in class. Page load time is a factor in Google search results ranking. And it’s an ongoing process.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

FEBRUARY 5, 2018

Modern business analytics require quality inputs to optimize outputs. Analytics tools like Google Analytics and more recently Tableau have mitigated some of the headaches involved in big data, assisted, of course by the widespread adaption of cookies, behavioral analytics, the popularity of funnel analysis and more.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Webbiquity

MAY 8, 2018

Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Google published a short guide for mobile-first indexing for the more technically-inclined, too. Regarding layout, mobile users do not want to constantly zoom in and out.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 240

Marketing Websites PPC Leads Lead 240

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Predictive analytics are changing the B2B marketing landscape and for good reasons. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. That’s why when I started developing the BuzzGuru analytical platform. Influencer marketing has become a really big deal in a relatively short time. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

APRIL 27, 2011

Her writing style is straightforward but engaging; there’s no flowery prose or cutesyness. , but what’s more critical is simply doing actionable reporting: according to Fox, “only 23% of sites have an analytics package installed, and only 1% are doing A/B or multivariate testing.&#.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

OCTOBER 11, 2022

Monitor your analytics, tracking business metrics that can help you determine how well your product and service are performing. Data analytics will show you the amount of traffic your site receives so you can track the performance and effectiveness of marketing efforts. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 4, 2017

The Analytics of Everything. Predictive analytics also gets a massive boost, because with the IoT, consumer marketers (and with the Industrial Internet of Things— the IIoT —B2B marketers) can access information beyond what is possible with programs like SEMrush or Google Analytics.

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. Check your analytics.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Webbiquity

MARCH 16, 2017

And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. Before you revise your navigation, look at your analytics. 4. Hand roll your sitemaps.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

MAY 6, 2020

Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. Apart from sharing information, Google also uses local blogs to engage with regional customers. It includes analytical tools that provide insights on customer behavior. Help Prospects Discover Your Brand.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

JANUARY 20, 2021

In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful. falls under these privacy regulations. And not just that.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. Plan to increase your social media budget.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

SEPTEMBER 5, 2017

Google will see this increase in attention and take note. Though branded terms (keywords that include your company’s name or products) are kind of like “fake” organic traffic, don’t forget that Google Analytics is still considering it organic. Actionable Tip: Give new posts or pages a little SEO boost with some paid social.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

JULY 12, 2016

Google Review Count: 93,900. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Google Review Count: 85,400. Sample review: “The software, analytics, and support are amazing. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

SEPTEMBER 22, 2014

Google recently announced they are offering this service free for their AdWords users. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Which sources of traffic should you work to increase? All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Which sources of traffic should you work to increase? All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

JULY 15, 2014

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! They bought Adometry , a marketing analytics and optimization platform. Clayton can be found on LinkedIn and Google+.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Advertise your products on other sites within the Google network. Use Google Analytics to track the number of visitors to your website. It’s the preferred direct marketing tactic for low cost and high ROI. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276