| |  Analytics + Generation + Landing Page + Traffic |
| Page 1 of 3 | Previous | Next | INDUSTRIAL MARKETING TODAY JANUARY 30, 2011  How Landing Pages Can Make or Break Lead Generation Campaigns Your landing page may be the culprit if your lead generation campaign is performing poorly. realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. poorly designed (layout and content) landing page can kill your lead conversion rate. | MODERN B2B MARKETING MARCH 28, 2011  Marketing Analytics Deep Dive: Bounce Rates and Why They Matter by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. This is where marketing analytics comes in. Are they relevant? Are they competitors? | | | | | |
| B2B LEAD BLOG SEPTEMBER 25, 2012  My Leads Went Where??! – Lead Generation Horror Story #1 In the day to day challenge of lead generation, numbers matters. Is web traffic down? An established company with robust web traffic and established demand generation programs had a pretty predictable business with great SEO and certain seasonal spikes to demand. And they finally were able to reconfigure the web analytics to capture the missing conversion information. | HUBSPOT MARCH 23, 2012  5 Actionable Insights to Extract From Your Landing Page Analytics Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be. | HUBSPOT DECEMBER 21, 2012  Before and After: 3 Real-Life Landing Page Makeovers Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. They need to have all the right elements in order to generate high conversion rates. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". Landing Page #1: Health Dialog. | WEBBIQUITY JULY 24, 2012  Seven Common AdWords Mistakes to Avoid As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. | | | | | | | |
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HUBSPOT | FRIDAY, OCTOBER 28, 2011  The Ultimate Cheat Sheet for Creating Awesome Landing Pages
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. Does the anatomy of your landing pages include all of the following crucial elements? If not, it might be time to conduct a few landing page makeovers. The Anatomy of an Effective Landing Page. MORE >> -
NUSPARK | SATURDAY, MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. This is a pure visit to your site, triggered by the Google Analytics tracking code. Below is an example of a landing page conversion report. MORE >> - You’ve Got Traffic. Now What?
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads? Congratulations! Really? MORE >> -
SAZBEAN | TUESDAY, FEBRUARY 19, 2013  7 Simple Improvements to Increase Website Lead Generation
Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Contact Info One of the easiest improvements is to make sure that your contact information is readily available throughout your website — not just on your Contact Us page. If you have a phone number, put it on every page, somewhere at the top where it’s easily seen. Many more will enter on pages that fulfill a particular need that they are searching for. MORE >> -
HUBSPOT | THURSDAY, SEPTEMBER 29, 2011  5 Ways to Analyze Landing Page Data to Generate More Leads
Ever wonder how a landing page you created months ago is performing today? Marketers have a tendency to focus on whatever new initiatives they are launching in the moment, forgetting about older initiatives that may still be generating results. Start tracking the long tail value of your landing pages! Ways to Use Landing Page Analytics to Generate More Leads. Evergreen content and landing page offers are great, and people crave them year round. How is a specific landing page performing ten months later? MORE >>
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