13 Solutions to Your Most Common Landing Page Problems
APRIL 18, 2014
On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. Landing Pages
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. ssets (free). ocial Media. Post views/clicks.
Before and After: 3 Real-Life Landing Page Makeovers
DECEMBER 21, 2012
Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. They need to have all the right elements in order to generate high conversion rates. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". Landing Page #1: Health Dialog.
How Landing Pages Can Make or Break Lead Generation Campaigns
Industrial Marketing Today
JANUARY 30, 2011
Your landing page may be the culprit if your lead generation campaign is performing poorly. realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. poorly designed (layout and content) landing page can kill your lead conversion rate.
Interesting Infographics: The ABC’s of Landing Pages That Work
NOVEMBER 28, 2014
Landing pages are crucial to any online B2B lead generation campaign. Read the infographic for the smart rhymes that match each topic. A – Analytics. would also add Testing – effective A/B testing will show you where to improve your landing pages. U – Understanding. V – Visuals. W – Writing. X – XRay. Y – You. Z – Zen.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Visits.
Good Forms, Great Leads: How to Use Web Forms Strategically
JULY 14, 2015
Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. If you can convert website traffic to known visitors as early in the cycle as possible, you’ll have a larger window in which to figure out what they’re interested in, and how urgent their need is. Known Visitors.
Leverage Web Analytics to Determine Lead Generation Goals
OCTOBER 29, 2014
How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Average Revenue Generated per Customer. Implications of Analytics. 20 = 20%.
Want More Blog Traffic? Focus on Growing Subscribers
AUGUST 13, 2015
"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. But even though we've always had anecdotal evidence that more subscribers leads to more traffic, I wanted some actual data to back it up. It worked!
The Fundamentals of Increasing Web Traffic from Social Media
Modern B2B Marketing
FEBRUARY 8, 2016
Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Thus, social traffic is something that B2B marketers need to get right.
Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
Modern B2B Marketing
MARCH 28, 2011
by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. This is where marketing analytics comes in. Are they relevant? Are they competitors?
You’ve Got Traffic. Now What?
Industrial Marketing Today
MAY 1, 2012
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads? Congratulations! Really?
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Organic Performance to Optimized Pages. Now to the good stuff!
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page. 1.
Speed Matters: 5 Tips to Make Your Website Load Faster
JULY 10, 2015
Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time by 2.2 If you could shave one second off your page speed load times, what dollar amount would that mean for your business? But page load speed, aka website speed, doesn’t just affect conversions. Quickly.
Tracking Email Analytics Outside of HubSpot
SEPTEMBER 4, 2015
HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. When visitors click the tracking URL, HubSpot’s Sources tool reads the token and categorizes the traffic accurately so you can see the performance. Most often, tracking URLs are made for landing pages (like the example above), although you can create tracking URLs for any page.
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior.
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.
57 Basic Marketing Analytics Terms Everyone Should Know
FEBRUARY 6, 2015
Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Direct Traffic. Annotations.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate. Consider matching this data against your WMT data to generate keyword and content ideas.
How to Answer 11 Common Marketing Questions Using Analytics
JUNE 29, 2015
To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.
Social Media Metrics & Analytics; Measuring Success
SEPTEMBER 30, 2012
Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. Question: Is My Business Page Growing this Month? Analytics Social Media
10 Analytics Red Flags All Marketers Should Look Out For
MARCH 10, 2015
While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. Don''t forget that the goal of blogging is not just traffic, but creating leads.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.
7 Simple Improvements to Increase Website Lead Generation
FEBRUARY 19, 2013
Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Contact Info One of the easiest improvements is to make sure that your contact information is readily available throughout your website — not just on your Contact Us page.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. This tool is like Google Analytics meets SumoMe meets a CRM. Analytics Tools.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
While I've been able to identify which individual blog posts generate the most leads , I’d never dug any deeper to understand which specific calls-to-action within those blog posts people were actually converting on. So it got me wondering: Are end-of-post CTAs really the best way to generate leads from our blog? Analytics Lead Generation Calls-to-Action Blog featured-1 Daily Weekly
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Pages per session, or average page depth, is the average number of pages viewed during a session. Are you driving quality traffic to your site?
Want More Traffic to Your Website? Try These 5 Tools & Tips
JULY 22, 2015
When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.
114+ Copywriting Formulas to Get Traffic & Leads
AUGUST 17, 2016
Headlines for High-Converting Landing Pages. great place to start is with these 5 proven headline formulas for high-converting landing pages from WordStream. Example: How to Use Online Tools to Generate Headlines. Example: 5 Best Ways to Increase Your Blog Traffic. Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Most Popular.
Which Marketing Analytics Should You Be Looking At?
APRIL 21, 2014
Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making.
Your Analytics Questions Answered (Interview)
EMagine B2B Blog
OCTOBER 6, 2014
On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Dynamic Landing Pages by PPC Hero.
Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
JULY 26, 2016
UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses. Medium: CPC, email, etc.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. General B2B Marketing & Lead Generation. Ruth P. Stevens. Chapman.