13 Solutions to Your Most Common Landing Page Problems
APRIL 18, 2014
On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages.
Interesting Infographics: The ABC’s of Landing Pages That Work
NOVEMBER 28, 2014
Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page).
Before and After: 3 Real-Life Landing Page Makeovers
DECEMBER 21, 2012
Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. They need to have all the right elements in order to generate high conversion rates. Page Design: Do you use all the right elements in the right place?
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Are readers visiting your landing pages, or leaving your site quickly?
Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
B2B Lead Generation Blog
DECEMBER 23, 2013
Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to exchange for it.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.
Leverage Web Analytics to Determine Lead Generation Goals
OCTOBER 29, 2014
How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics.
Want More Blog Traffic? Focus on Growing Subscribers
AUGUST 13, 2015
"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. Why Do More Subscribers Lead to More Traffic?
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? Does the anatomy of your landing pages include all of the following crucial elements?
The Fundamentals of Increasing Web Traffic from Social Media
Modern B2B Marketing
FEBRUARY 8, 2016
Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right. Here are 3 ways you can increase web traffic via your social marketing efforts: 1.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.
Good Forms, Great Leads: How to Use Web Forms Strategically
JULY 14, 2015
Before they decide they trust you and need what you sell enough to let you know who they are, your audience is made up of anonymous numbers in an analytics report. Capture : The generation of an inquiry into products or services of a business; the creation of a lead in a company’s process.
You’ve Got Traffic. Now What?
Industrial Marketing Today
MAY 1, 2012
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics.
Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
Modern B2B Marketing
MARCH 28, 2011
by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good.
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
That's why it's so important to design your website with lead generation top-of-mind. Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do The Anatomy of a Lead-Generating Website.
Tracking Email Analytics Outside of HubSpot
SEPTEMBER 4, 2015
HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The tracking URL above, used in one of our PPC campaigns, allows us to easily track when a visitor arrives to the corresonding landing page via our ad. When visitors click the tracking URL, HubSpot’s Sources tool reads the token and categorizes the traffic accurately so you can see the performance.
How to Leverage Baidu Analytics to Grow Your Digital Presence in China
NOVEMBER 8, 2016
Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Landing Page.
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.
57 Basic Marketing Analytics Terms Everyone Should Know
FEBRUARY 6, 2015
Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Direct Traffic.
Social Media Metrics & Analytics; Measuring Success
SEPTEMBER 30, 2012
Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate.
How to Answer 11 Common Marketing Questions Using Analytics
JUNE 29, 2015
To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). That makes AdWords a critical component for any company seeking to dominate the first page of search results. Not understanding the analytics.
10 Analytics Red Flags All Marketers Should Look Out For
MARCH 10, 2015
While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. While increasing traffic is usually a good thing, if it''s not producing leads than you are attracting the wrong people. Analytics
7 Simple Improvements to Increase Website Lead Generation
FEBRUARY 19, 2013
Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Free tools like Google Analytics are a great start.
Speed Matters: 5 Tips to Make Your Website Load Faster
JULY 10, 2015
Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time by 2.2 But page load speed, aka website speed, doesn’t just affect conversions. Page Speed Tool #1: Pingdom.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. Video Analytics/Tracking. Read Time: 10 Minutes.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
While I've been able to identify which individual blog posts generate the most leads , I’d never dug any deeper to understand which specific calls-to-action within those blog posts people were actually converting on. A slide-in CTA is a CTA that slides into the page as the reader scrolls down.
Want More Traffic to Your Website? Try These 5 Tools & Tips
JULY 22, 2015
When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Happy New Year!
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. 1) Pages per Session. Are you driving quality traffic to your site?
Your Analytics Questions Answered (Interview)
EMagine B2B Blog
OCTOBER 6, 2014
On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!