Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Learn more about that in this article, “ Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late.”) Furthermore, Sales should be focused on closing business and generating revenues, not updating forms.”. Lead Generation lead generation leads marketing analytics marketing automation universal lead definition MORE >>

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. This is a pure visit to your site, triggered by the Google Analytics tracking code. Pay-Per-Click Analytics. Visits. Visitors. Podcasts.  MORE >>

The world of theoretical physics offers an interesting analogy to the revenue generation value chain that starts in marketing and ends with sales.Physicists have struggled for centuries to create a. [[ This is a content summary only. B2B marketing B2B Sales Lead analytics Lead Nurturing Marketing Automation Sales Analytics Sales – Marketing Alignment b2b chief revenue officer Demand Generation grand unified theory leads Revenue Generation sales cycle Sales FunnelVisit my website for full links, other content, and more! ]]. MORE >>

In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done.  A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. Andrew Lucyszyn. Tweet This! MORE >>

Analytics B2B marketing B2B Social media B2B Social Media Marketing online marketing b2b Demand Generation gartner hype cycle LeadFormix ROI social analytics social media social media channelsAt LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Not the least of these is how to extract maximum benefits from investments in social media. Sometimes. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE >>