KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

AUGUST 19, 2020

Link the account to Google Ads and Analytics. While other A/B solutions, such as Optimizely, have more features, they come at a price. Adding banners – The newest Google Optimize feature, launched in April 2020 , allows users to add a prominent banner at the top of a landing page to communicate urgent messages to users.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

FEBRUARY 16, 2021

Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

NOVEMBER 28, 2017

While other A/B solutions, such as Optimizely, have more features, they come at a price. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics. Utilize AdWords Specific Features. Install the Google Optimize Chrome Extension. Final Thoughts.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

APRIL 9, 2019

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Many of the comprehensive ppc tools also offer their own negative keyword features. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Google Analytics.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MAY 25, 2022

The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Callout extensions : Focus on specific benefits or features, such as hours, free shipping, or 24/7 customer service. . Including these can increase CTR by up to 50%, according to Google. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MARCH 29, 2018

Key features include the ability to discover broken links, see what redirects are in place or missing (301s, 302s, etc.), Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MAY 6, 2020

Take Advantage of Organic Social Media Features. However, it is also critical to look to specialized features on social media platforms in order to make your event stand out. However, it is also critical to look to specialized features on social media platforms in order to make your event stand out. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JULY 2, 2020

Feature #1? Feature #2? How about both of them, plus a few other features? Good analytics and a solid B2B social media strategy are required if you want to succeed in an environment like this. Tools like that can give you detailed analytics on how your competitors’ ads perform. Ahh… the dilemma.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MARCH 20, 2019

Sixty-five percent of markers who have incentives to use marketing automation said they can easily drill down to see the underlying data and analytic components that are aggregated into their KPIs. Just eight percent of respondents said that they use all email marketing automation features and optimize them to get the best results.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

OCTOBER 25, 2017

When it comes to the features of martech, 50 percent of marketers said that analytics/predictive modeling typically helps increase ROI. This was followed by data management features (45 percent) and marketing management features (38 percent). Forty percent have been at least “somewhat successful.”.

ROI 123

ROI Marketing Management Marketing & Strategy Distribution 123

KoMarketing Associates

JUNE 19, 2017

Nearly a quarter (22 percent) said that their preferred format for business insights is feature-length articles and reports. B2B marketers have been working to maintain the accuracy of data and analytics as they collect more information than ever before. Providing Accurate Marketing Content to Buyers.

Customer Surveys 122

Customer Surveys Lead Ranking Lead Scoring Data Hygiene 122

KoMarketing Associates

AUGUST 12, 2020

Available options include amenities, brands, courses, degree programs, destinations, featured hotels, insurance coverage, models, neighborhoods, service catalog, shows, styles, and types. Amenities, Destinations, Shows, Featured Hotels. Using Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JULY 14, 2016

Most offer a free trial or freemium feature, but are monthly subscriptions to access all of the features. That’s because it’s easy to use, you can connect several different profiles, and it offers robust analytics so you can see how your content is being shared and clicked on. The author has just used them in the past.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

OCTOBER 11, 2018

From a user’s perspective, having gated content that isn’t valuable (aka isn’t worth giving a name and email address for) or has outdated information (such as features that are no longer available) will discredit your authority and make it unlikely they’ll lead to an actual sale. When to Redirect Content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 23, 2018

Being a data-driven marketer is great (and necessary), but how might things change if you spent as much time talking to your customers as you did looking at analytics reports? It’s not as celebrated as coding or analytics. Web Analytics 2.0: Test out a form analytics tool. Talking to people is a soft skill, for sure.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. Google Analytics Release Notes. The results might surprise you. Did We Miss Anything? What do you think? Did we miss something significant in your B2B marketing endeavors?

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JUNE 23, 2015

In Buffer’s options, you view the analytics of your sent posts, and use the option to re-buffer it (by mousing over the post in question), which adds it back to your sharing queue. Be sure to look at analytics in Buffer and Edgar (or whatever platform you’re using) to see how the reshared posts do. Featured image via Pixabay.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

MARCH 23, 2021

The LBMA conducted its “Global Location Trends Report,” and data indicated that most marketers (more than 40%) believe that the ability to target is the most beneficial feature of location-based marketing. Other notable advantages include the ability to drive sales at the point-of-sale and meaningful personalization.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2015

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. Social media can work for almost any company, provided that they are using the right platform(s).

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

AUGUST 12, 2014

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. A Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. Poor Goal Tracking .

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

KoMarketing Associates

JANUARY 24, 2017

The complexity of B2B sales means these organizations have different priorities for a digital commerce platform than their B2C counterparts, including customized pricing (44 percent), advanced payment features (50 percent), and quick connection to sales representatives (38 percent). Leveraging Marketing Technology is Top Priority.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

KoMarketing Associates

MAY 23, 2017

You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. The Most Shared Content feature lets you see what types of content are being shared most on social media and by who.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

NOVEMBER 13, 2013

We know this information because of our new feature, Conversation Analytics. Conversation Analytics tells you what happened ON the call. If Conversation Analytics hears the phrase ‘call back tomorrow,’ it will know that a follow-up action is needed. We just released it a few weeks ago. Demonstrating ROI.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

DECEMBER 22, 2016

What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? The key is to leverage content measurement tools (Google Analytics, BuzzSumo, SEMrush, Search Console, Moz, etc.) Organic search visibility: What keywords rank for the blog?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

MAY 31, 2016

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. By selecting a desired action, Google can recommend the features that will allow an advertiser to achieve their goals. The focus of the Summit was how mobile is shaping user behavior on Google around the world. Make a Purchase.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

JANUARY 26, 2017

There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up. Session : Mastering Web Analytics to Drive Business Growth. The conference features world-class speakers, cutting-edge health IT products, and killer networking events. Super cool!

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

MARCH 12, 2019

Especially now that rich answers and other search features have pushed the organic listings down. So does smart use of Google Analytics. For a guided tour of search engine results pages and elements, see Kristen Vaughn’s new post, “ SERP Features in 2019: The Complete Guide.”. Pay per click ads help with branding and visibility.

PPC 205

PPC Sales Qualified Leads Lead Ranking Lead Scoring 205

KoMarketing Associates

MAY 16, 2013

Standout Tactic: Honeywell’s weekly “Fun Fact Friday” post drives significant engagement with its audience by featuring an industry-related statistic or fact that might be out of the ordinary. Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Ingram Micro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

NOVEMBER 22, 2016

Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics. One of our first trainings of the year, the Intermediate’s Guide to the Google Analytics Galaxy, focused on creating segments, setting up dashboards, and also featured a Hitchhiker’s Guide to the Galaxy theme.

Training 120

Training SEO Advertising Agencies Marketing Analytics Tools 120

KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! While data and analytics are critical, at the end of the day, humans are who we want clicking on and finding value on our sites. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. AdWords conversion actions should be generated for each major event you’re tracking through campaign’s efforts.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Content Marketing World. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

MAY 9, 2017

Innovative marketers are using personalization solutions that include features for behavioral tracking, segmentation, campaign management, testing and analytics. Which tools are helping marketers with personalization the most? Do you see this changing at all in the near future?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151