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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

SEO and SEM, data analytics, cross-channel consistency and user experience. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. What is the difference between SEO and SEM?

Trends 123
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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream.

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On the limits of personalization

Biznology

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). It also includes provisions to protect citizens from the kinds of malicious manipulation they faced in the 2016 election at the hands of Cambridge Analytica and Facebook. To be sure, it is complicated. Costs of personalization.

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The Need for a Centralized Analytics Team

Martech Advisor

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This gap in customer-centricity can be filled by engaging a centralized analytics group that shares resources across channels and acts as a conduit to the various teams.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Post on Google Buzz.

SEM 100
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The top five digital marketing courses in the U.S.

Martech

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Program Recognition: Purdue-Simplilearn Joint Post Graduate Program Certification; Co-created with Facebook. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more.

Course 104
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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.