The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping
QuanticMind
JUNE 20, 2017
Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. A significant shock of Facebook impressions for a search term tends to lead to a corresponding spike in Google Search traffic, peaking 3-4 days after the initial Facebook activity.
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