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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI. Why, you ask?

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. This statistic highlights the immense value of a well-maintained marketing database in driving sales and enhancing marketing efforts. That’s huge!

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How to Optimize Content for Generative AI

Convert

This insight is especially important considering that a growing number of users rely on ChatGPT to find and research tools: ChatGPT used as a resource for finding tools AI-specific optimization methods: GEO Generative engine optimization is an emerging practice of improving your chances of being surfaced by generative AI engines.

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? Quick Takeaways SEO forecasting is about proactively navigating and preparing for changes in search engine optimization, rather than just reacting to them. Let’s talk numbers for a second.

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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

These conversion rate optimization tools can help you get the job done, simply and painlessly. With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. Google Analytics. Need to boost your conversion rates ? OptinMonster. ExactMetrics.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

Image Source: Digital Silk So, how do you analyze your website’s UX to make sure you’re not part of that statistic? Dive into Analytics: Marketing tools like Google Analytics can be your best friend. This statistic underscores the importance of good design in user experience.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.