Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Ready to get started? Let’s get started.

Promotion 99

Promotion Budget Programs Tools Landing Pages 99

Webbiquity

OCTOBER 11, 2022

Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. The content influencers may share will depend on their area of expertise, audience characteristics, and commitment to promoting brands. Track and Analyze Your Metrics. Stay Competitive.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

MARCH 11, 2024

How many viewers are turning into customers or leads? By keeping an eye on these metrics, you can fine-tune your content, strengthen your strategy, and make videos that don’t just look good, but also deliver real results. Analyze and Adapt: Use analytics to track the performance of your videos.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Lead Generation & Qualification. Lead Outreach & Conversion.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

KoMarketing Associates

OCTOBER 17, 2017

Identify a Topic and Create an Eye-Catching Title. Doing so will allow those outside your promotion circle to discover the content and move down the funnel. This page will serve as the gateway to the content the audience is looking to consume, and all promotion efforts should lead to it. Track Results.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

ClickZ

MARCH 9, 2021

Headquartered in Pittsburgh Pennsylvania, StarKist, is a leading brand of tuna in the US. We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. The power of tracking consumer sentiment.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. Why Enable WooCommerce Google Analytics Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

SmartBug Media

APRIL 23, 2024

In contrast, a private equity firm would scrutinize web traffic with an eye toward its direct impact on revenue generation. Utilizing Data Analytics For private equity firms, data analytics play a crucial role in informing and refining decision-making processes.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Only B2B

DECEMBER 24, 2020

So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Now, let us grab some amazing content marketing strategies which will help you generate leads. Hence, go for google analytics and search engines, and find out what type of searches is appearing for the product.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Marketing Insider Group

MAY 16, 2023

Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Build your subscriber list, share high quality content, and promote your brand regularly. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Pick Your Poison Is AI taking over SEO?

SEO 243

SEO Lead Ranking Content PR 243

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. And trust me, the potential is enormous!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Scoop.it

FEBRUARY 1, 2024

Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor. This can easily lead down a path that lacks any originality so always keep that in mind. Engagement You need to keep an eye on the engagement your content is getting.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Oktopost

SEPTEMBER 21, 2023

Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity. Make sure to diversify your posts, addressing your target audience’s interests and challenges rather than solely promoting your company and its solutions.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. This can lead to potential partnerships where your brand’s contents may be promoted too. Also, consider implementing structured data markup.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

Social Media 105

Social Media Advertisements Advertising Tools 105

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Marketing automation in email focuses on automating workflows, nurturing leads, and optimizing campaign management.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

The Customer

APRIL 21, 2021

If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Tags are website tools that enable third-party tracking, analytics and reporting, among other things. by Jenn McMillen.

Analytics 52

Analytics Budget Programs Work Management Advertising Agencies 52

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Navigate the Channel

JANUARY 19, 2024

Way 1: Leveraging Social Media for Content Promotion Choosing the Right Platforms Understanding the nuances of each social media platform is critical. Selecting platforms that resonate with your blog’s theme and your target audience’s preferences is essential for effective promotion.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

SEPTEMBER 6, 2023

Keep track of interactions with your call-to-action buttons to gauge engagement. WordPress Affiliate Plugin – Best 10 These WordPress affiliate plugins will help you do everything from masking and promoting your affiliate links, collecting data, increasing traffic to your site, and more. Sales tracking. Link management.

Budget Programs 56

Budget Programs Best Practices Work Management Marketing Management 56

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Social media monitoring is the process of tracking and reacting to social engagements. Brands should track everything from shout-outs and reviews to questions and complaints. Sprout Social.

Social Media 125

Social Media Tools Campaigns Media 125

Salesforce Marketing Cloud

APRIL 25, 2024

This can lead to business growth — even when you’re not at your best. The company not only refunds the customer but also notifies their stylist to keep an eye out for a replacement. How do you keep track of it all? Service analytics. But what is good customer service, anyway?

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 86

Lead Scoring Lead Ranking Generation Webinar Metrics 86

Martech

JANUARY 9, 2024

Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Long-term partnerships where influencers regularly promote a brand. Treat them as partners. Affiliate marketing.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Navigate the Channel

DECEMBER 14, 2023

This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience.

Social Media 65

Social Media Allocation Social Marketing Media 65

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. The computer also tracked eye movement. Video engages reflexive thinking, which can lead to improved long-term memory,” Dr. Simon said. “In

Studies 116

Studies Video Marketing Eye-Tracking Press 116