Event Analytics: Forecasting Big Tent Conversion Lift Events
CMSWire
FEBRUARY 9, 2024
Groundbreaking Analytics: Marketers reassess event investments as data-driven strategies redefine the Super Bowl and Valentine's Day campaigns. Continue reading.
Adopting consent-based analytics for long-term marketing success
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Major players like Adobe and Google won’t accept event data without consent.
Analytics 
124
124 Join 88,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
What is predictive analytics?
Martech
APRIL 23, 2024
Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.
Analytics 100
100 
What’s the Best Alternative to Google Universal Analytics for SMBs?
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)
Download 7 Exceptional Event Email Templates for Driving Attendee Engagement
Advertisement
Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the event management platform for B2B marketers. SpotMe is the event management platform for B2B marketers. Download the eBook today!
The 22 Best Virtual Event Platforms
Webbiquity
AUGUST 18, 2020
All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.
What You Need to Know About Google Analytics 4 (GA4)
Marketing Insider Group
JULY 24, 2023
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?
10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals
Marketing Insider Group
MAY 11, 2021
If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% What is Predictive Marketing Analytics?
Lead Ranking 353
353 
GA4 Renames 'Conversions' to 'Key Events': What It Means for Marketers
CMSWire
APRIL 17, 2024
Learn about the GA4 renaming of "Conversions" to "Key Events" and its impact on analytics strategies. Continue reading.
Conversion 96
96 
Executive Insights: Imperative Marketing Analytics for the Modern Marketer
Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.
Planning 323
323 
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
Search Engine Journal
MAY 8, 2023
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.
The Ultimate Guide to Google Analytics for Content Marketing
Marketing Insider Group
NOVEMBER 24, 2020
Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start.
On-Line Events on Twitter: Long-Live the Tweetchat
Marketing Insider Group
JULY 15, 2021
We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event. Long-Live the Tweetchat!
Twitter 363
363 
How to Create a COVID-era Event Marketing Plan
Webbiquity
JULY 30, 2020
As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.
Planning 331
331 
Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads
Marketing Insider Group
OCTOBER 27, 2020
Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. We will consider the following action points: Plan for Post-Event Resources.
Lead Scoring 308
308 
Executive Insights: Navigating Digital Transformation and Virtual Events
Marketing Insider Group
OCTOBER 15, 2020
It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.
Merchandising 110
110 
Events and Conversions — Getting started in Google Analytics 4
Martech
OCTOBER 9, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Today we’re going to look at Events and Conversions. Events allow you to measure a distinct user interaction. GA4 counts Events no matter what.
Google Analytics Introduces Regex Support For Event Creation via @sejournal, @MattGSouthern
Search Engine Journal
APRIL 4, 2023
Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on Search Engine Journal.
Optimizing Event Planning: 7 Ways Event Technology Eases The Process
Marketing Insider Group
DECEMBER 10, 2020
Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Event Budget Management.
8 Use Cases to Get the Most Out of Your Marketing Analytics Software
Act-On
OCTOBER 4, 2023
Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports).
How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events
Marketing Insider Group
AUGUST 17, 2020
The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.
Lead Scoring 354
354 
6 KPI-Focused Strategies for Organizing Virtual Events
Marketing Insider Group
MAY 17, 2021
Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.
Webinar Metrics 259
259 
7 Tips for Creating Sponsorship Packages for Virtual Events
Marketing Insider Group
JANUARY 12, 2021
Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.
Tips 301
301 
Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events
Marketing Insider Group
JULY 15, 2020
If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. Absolutely!
Reminder – Google is turning off all Universal Analytics services and APIs
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!
API 106
106 
How Virtual Events Can Outperform In-person Events to Drive Sales
Biznology
JUNE 23, 2021
Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Well, of course.
Forrester 171
171 
How to use Google Analytics for stronger social media reporting
Sprout Social
JULY 25, 2023
Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.
How to use LinkedIn hashtag analytics to boost content reach
Sprout Social
MARCH 28, 2024
In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.
Linkedin 102
102 
Google, GA4, and the rising importance of data analytics
ClickZ
JUNE 19, 2023
This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.
Analytics 135
135 
(Im)proving Content’s Impact Using Marketing Data Analytics
Contently
DECEMBER 15, 2022
Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.
Analytics 117
117 
Digital events platforms: Best of the Bot
Martech
NOVEMBER 20, 2023
I am the first generative AI chatbot for marketing technology professionals. Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Do I need a digital events platform? I am trained with MarTech content.
27 B2B Marketing Measurement Reports in Google Analytics
KoMarketing Associates
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Geo >> Location.
The power of predictive analytics: Is the future now?
Martech
OCTOBER 20, 2023
However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?
Analytics 123
123 
Is Google Analytics going away? What marketers need to know
Martech
JUNE 1, 2022
The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.
5 Ways to Promote Virtual Events on Social Media in 2020
KoMarketing Associates
MAY 6, 2020
2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.
Paid Content 283
283 
GA4 Conversion Tracking: What A B2B Marketer Needs to Know
KoMarketing Associates
AUGUST 31, 2022
Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?
Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion
Customer Experience Matrix
JUNE 11, 2019
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.
Predictive Analytics: Leveraging AI for Data-Driven Marketing
Navigate the Channel
DECEMBER 1, 2023
Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.
Marketing AI 65
65 
GA4 Setup Assistant part 2: Getting started with Google Analytics 4
Martech
OCTOBER 24, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Are they in market? Not in market? Mark an event as a conversion.
Google Analytics for a B2B Website: What Am I Looking At?
BOP Design
DECEMBER 29, 2022
Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.
Migrating from Universal Analytics to Google Analytics 4, the Final Countdown.
Blue Flame Thinking
MARCH 6, 2023
On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. If you haven’t migrated to Google Analytics 4 yet: Suppose your site is relatively simple, and you don’t have any custom events of special conversion tracking set up through Google Tag Manager.
Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience
Marketing Insider Group
FEBRUARY 18, 2020
Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. For content marketing for events to be effective, it’s important to plan properly.
Best Practices 270
270 
Event Registration Software: 13 Top Picks For Your Events [2023]
SpotMe Blog
JULY 21, 2023
Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?
Let's personalize your content