Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video expanding beyond marketing departments. Video Going Beyond Marketing.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. The total impressions are represented under the Viral tag.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Vidyard

MARCH 23, 2021

If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Connect with Twitter. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Oktopost

SEPTEMBER 13, 2022

Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Doesn’t take long to create a tweet that can go viral. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.

Twitter 48

Twitter Analytics Stats Microsite 48

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Biznology

JULY 13, 2017

Hashtags are among the more popular channels to track the effectiveness of offline campaigns. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Sprout Social

OCTOBER 25, 2022

As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Scoop.it

JANUARY 7, 2021

To find out this information, visit the Analytics tab for the social platform of your choice and check out the engagement for every post: This information will give you ideas, which content to use for each of the platforms to consistently represent your brand. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively.

Curation 85

Curation Efficiency Allocation Generation 85

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. Its content is so good that it often goes viral on Reddit. Indeed, GE Reports’ fantastic work shows that great content marketing isn’t just about data or analytics or audience insights. When I want straight news, I head to The New York Times.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Let’s get started. What would they want to see on a platform like TikTok?

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

NOVEMBER 21, 2023

Or there might be a new viral trend your competitors are all hopping on. Competitor benchmarking can help you set standards and evaluate performance more effectively. Compare metrics like engagement rates, impressions and share of voice across multiple sources, like Facebook, X (formerly Twitter), Instagram and more.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

OCTOBER 12, 2015

One of the most effective ways to do this is through social media advertising. Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. Twitter Promotion Tips. You can click on a tweet’s Analytics, which will show you its activity and an option to “Promote your Tweet.”

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Optinmonster

FEBRUARY 21, 2024

So, they decided to systematically increase the number of images in their posts to see the effect. He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs. It was a mini viral effect.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Optinmonster

AUGUST 17, 2021

And for that, there’s no better tool on the market than OptinMonster : OptinMonster is the most effective and ROI-driven lead generation tool in the world. But there’s one strategy that has proven itself effective year after year: email marketing. Many of the tips below involve getting new leads by capturing email addresses.

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

SocialPilot

JANUARY 21, 2024

On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. 11 of the best social media analytics tools for brands. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics. Related Articles.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Sprout Social

JANUARY 9, 2017

While it’s easy to guess or choose a specific time, it’s more effective to discover time frames rather than exact moments. Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. Here are a few ways to get started surfacing trending topics using social media tools and social listening: Explore the Twitter “For you” tab. Know which trends aren’t the right fit.

Trends 127

Trends Social Media Analysis Creativity 127

Sprout Social

OCTOBER 5, 2016

But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. The first step toward an effective user-generated content strategy is knowing where you want to publish. These social media analytics can tell you exactly who’s engaging and where.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. This is the same tactic that made the ice bucket challenge go viral. If your customers are active on LinkedIn and Twitter, show up and be there.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Sprout Social

NOVEMBER 8, 2023

By identifying emotional triggers, you can create targeted campaigns around topics they feel strongly about, respond more effectively to feedback and keep delighting customers at every step of the journey. A viral post can make you popular, while a critical tweet can spark backlash. Here’s how.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

NuSpark Consulting

APRIL 21, 2013

Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click? Lifetime Post Viral Reach- the number of friends of page likes exposed to your content.

Facebook 100

Facebook Viral Marketing Business Click Rate 100

Sprout Social

MARCH 12, 2020

How can you and your organization effectively embrace a data-driven marketing culture? Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Learn to listen .

Enterprise Management 101

Enterprise Management Business Peer-to-peer Work Management 101

Contently

MAY 2, 2018

However, the most effective marketing happens within a couple months of the publish date. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Martech Advisor

NOVEMBER 22, 2019

It is also important to reach your audience with the right message at the right time, track the automation tool’s analytics to find out the best time to post each format type. Features offered by Hootsuite include social scheduling, integration with almost all social platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.),

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91