Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers. 1) General Technologies.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Awareness stage (TOFU) : This is when your customers search for topics related to a challenge, goal or opportunity to educate themselves. Here’s a sampling. The customizable combinations are endless.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Anyword

JUNE 13, 2022

This is why we’re going to take you through how to leverage AI copywriting in all of your marketing content needs, and how this AI-generated copy can boost your overall performance using powerful predictive analytics. Here’s a few to keep in mind: Age + Gender Profession / Job / Company Interests + Hobbies Education Challenges / Pain Points.

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? By offering educational and insightful content in your email marketing B2B lead generation campaign, you can showcase your expertise and position your company as a trusted resource in your industry.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmartBug Media

MAY 2, 2019

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. Example: HubSpot has done this with several features including their CMS. In order to complete effective CRO tests, you need to have the right analytics tools in place.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one.

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

Hubspot

JANUARY 27, 2020

Our team at HubSpot places a huge value on learning, and not just on reporting our wins week-over-week. Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. Invest in Education.

Multi-Touch Attribution 99

Multi-Touch Attribution Lead Ranking Case Studies Case Study 99

SWZD

AUGUST 5, 2019

He helped start a PR campaign that included sending product samples and cutouts of sheepskin to fashion designers, stylists and movie directors to see if they would use it with their models and actors. The deadlines for provocative, educational content are endless.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Hubspot

MAY 16, 2011

Stop trying to force them all around your site and instead put them in a funnel where you can educate them properly about your product. HubSpot helps you do this! Here’s a sample one from Mint we used. Did the HubSpot growth technique. Education Marketing is the Future. Educate them. Free Webinars.

Inbound Marketing 28

Inbound Marketing Planning Marketing Analytics Tools Auto Responder 28

Webbiquity

APRIL 4, 2017

Sample review: “You no longer need to be a video geek to create awesome videos. Sample review: “Having an animation video custom-made would cost you a small fortune, but you can also use a video animation tool such as Goanimate…(It’s) an easy-to-use tool and it’s not expensive to create an animation. ” — HubSpot.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Marketing Insider Group

MAY 25, 2021

It can empower you to educate, attract, and convert prospects into leads and loyal customers. Source: HubSpot. Using data analytics tools, marketers can gather information about their users and measure the success of their marketing efforts. Free trials/samples. Free trials/samples. Social media. Product demos.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Hubspot

APRIL 16, 2012

We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! What are they tweeting about?

Marketing Automation Services 28

Marketing Automation Services Landing Pages Advertising Agencies Hubspot 28

Webbiquity

APRIL 25, 2017

Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster. Sample review: “Go here (to StockSnap.io) for free beautiful stock photos.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

FEBRUARY 7, 2017

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. Sample review: “Paletton is another great design tool for marketers who lack in overall design. ” — HubSpot.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Hubspot

JANUARY 14, 2013

Experience using social media analytics tools and the ability to tweak social strategies based on findings. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Sample review: “Grow and manage your following using Tweepi. Real-time monitoring and analytics for Twitter. 3) Tweriod.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

MAY 21, 2012

Start simple, placing a few uncomplicated orders (think blog posts, not white papers) and sampling a variety of writers. 2) Sample Lots of Writers. Agencies that sample one writer, throw up their hands in frustration, and then quit are never going to find the writers that make their clients' content creation dreams come true.

Paid Search Agency 28

Paid Search Agency Sample Work Management Content 28

Webbiquity

MARCH 23, 2017

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. A premium account provides analytics and wider exposure. Pulse keeps you up to speed in your industry in one news feed.” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

JANUARY 7, 2016

What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? The smart way to glean this information is by offering informative content to download, such as sample syllabi or a guide to campus organizations, on a form-gated landing page.

Personalization 28

Personalization Landing Pages Marketing Prospects Contact Marketing 28

SmartBug Media

APRIL 19, 2022

Here are some examples to consider: If educational, awareness or consideration stage content is what brought a new visitor to your site, how easy is it for them to quickly consume the content they were promised? Google Analytics is the most commonly used free tool available, and it can tell you a lot about user behavior on your site.

Practices 98

Practices Best Practices Work Management Marketing Management 98

Convert

AUGUST 30, 2022

Check out this sample Shopify report by Convert! Note: The metrics you can track on the Shopify professional reports depend on the Shopify plan you’re subscribed to—higher plans offer more analytics and reports. Shopify Analytics: The 3 Metrics You Should Pay Extra Attention to. Drive click-through on ads.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Optinmonster

JANUARY 15, 2024

Sampling your social media followers and learning about their preferences and interests from what they share online. You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here’s an example from HubSpot. You need a buyer persona that represents your ideal customer.

Conversion Rate 100

Conversion Rate Conversion Tips Marketing Analytics Tools 100

Single Grain

APRIL 6, 2020

Think about when you ask users to provide feedback when posing a question about your brand or to share a sample of your product with a friend. This is a type of engagement that brands are able to track through analytics that detail who the user is and what their behavioral motivations are. HubSpot CRM. Ethical engagement.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Optinmonster

JANUARY 15, 2024

Sampling your social media followers and learning about their preferences and interests from what they share online. You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here’s an example from HubSpot. You need a buyer persona that represents your ideal customer.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Hubspot

FEBRUARY 27, 2019

If you are looking to target people who have a particular educational background, you can target your ads based on schools. Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps. Demographics. How to Analyze Your LinkedIn Ad Campaign.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. We love this company, and here’s why you should, too!” Management. Psychology.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Set up Google Search Console and Google Analytics. Google Analytics can help you identify trends, patterns, and track visitor interactions , while Search Console helps you monitor and maintain your presence.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Single Grain

JUNE 3, 2021

Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. The marketing director should have an analytical mind. Team-building skills to motivate the team and increase productivity.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Educational or How-To Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

FEBRUARY 20, 2020

I set up 30-minute interviews with a sample of Sales Hacker's audience: typically mid-to-senior-level sales roles, ages 25 to 44. Takeaway: Using Google Analytics, make a list of blog posts that are covering an evergreen, relevant topic, but get low search traffic. Audience development insight. Content strategy insight.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Hubspot

AUGUST 20, 2020

It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Use how-to posts when your topic has to do with educating your audience about how to do something they might not know how to do. Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

nDash

JUNE 23, 2021

age, education, employment, ethnicity, gender, income, marital status, race, and more). Email marketing software, Google Analytics, social media analytics help uncover most of this information. HubSpot has an excellent compilation of CTA samples and templates if you need inspiration. That won’t drive traffic.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 How to Embed Video to a HubSpot Page 3.3.3 Webcam Videos 2.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Optinmonster

NOVEMBER 15, 2022

Educational Lead Magnet Ideas. For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Mayi Carles sells these attractive planners, but they could just as easily give away a digital sample as a lead magnet to whet your appetite for more. HubSpot has a useful blog topic generator on its site.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

AUGUST 4, 2020

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education? How to Create a Persona-Driven Content Strategy for Online Education.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Webbiquity

MARCH 27, 2017

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool. Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0