Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 95

Youtube Work Management Social Networks Eye-Tracking 95

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

DivvyHQ

APRIL 8, 2016

If you don’t have much in the budget for paid distribution, then you should set proper expectations for the slower growth that comes with building an owned audience and or earning prime placement in third-party channels. You Need a Content Distribution/Promotion Strategy.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 96

Keywords Template Analysis Barriers 96

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Conversation is often more targeted. By responding immediately and resolving the issue, your customers become even more loyal.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Sprout Social

MAY 18, 2022

To get the most out of your content, look at what other B2B buyers are using for distribution. After email, two more social networks are used by 43% of respondents. A more straightforward solution is to look at your social selling analytics. Social selling vs. social media marketing.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Conversation is often more targeted. By responding immediately and resolving the issue, your customers become even more loyal.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Vidyard

FEBRUARY 16, 2016

Vidyard and Media One Creative will collaborate to help businesses overcome these challenges, delivering video marketing solutions that combines content production, video personalization, online distribution, individual viewer tracking and ROI reporting.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

Vidyard and Media One Creative will collaborate to help businesses overcome these challenges, delivering video marketing solutions that combines content production, video personalization, online distribution, individual viewer tracking and ROI reporting.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Download the template 7.

Social Media 105

Social Media Template Work Management Marketing Management 105

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. When analytics revealed that 16% of their website visitors were clicking the social content, FINIS realized that this form of on-demand social proof was just what they needed.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Exo B2B

MARCH 6, 2024

Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Relay your articles on social networks and in your newsletters. Measure your results and analyze your performance: Use analytics tools to track your blog traffic, page views and conversions.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Martech

NOVEMBER 11, 2022

Defined as marketing focused on creating and distributing online content (i.e., One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. B2C digital marketing strategies.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

EveryoneSocial

DECEMBER 19, 2022

Plus, you need an effective way to distribute insights and messaging to where people regularly consume information. Everyone has a social network, from the intern to the CEO. then this can be loaded with thought leadership content that can be easily distributed to people’s networks. Distribute thought leadership.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Sprout Social

FEBRUARY 2, 2023

Repurpose content efficiently For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. Apply it: With a tool like Sprout, you can access all your social media analytics and generate reports to share with your team in one place.

Social Media 108

Social Media Media Business Viral Marketing 108

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership?

Social Media 120

Social Media Budget Programs Media B2B 120

SocialPilot

FEBRUARY 26, 2024

To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Spam Content Low-Quality Content High-Quality Content If your content is detected as spam , it may get removed, or the LinkedIn algorithm will limit its distribution. Here’s what has changed: 1.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

EveryoneSocial

OCTOBER 5, 2020

Employee advocacy is about curating brand and other content for your team members to read and share to their social networks. Traditionally a few years ago, employee advocacy platforms like EveryoneSocial started out primarily to help organize content that employees could share to their social networks. .

Enterprise Management 98

Enterprise Management Digital Transformation Work Management Marketing Management 98

EveryoneSocial

APRIL 25, 2023

When it comes to content distribution, LinkedIn has a three-step process, and understanding it will help you craft content that’ll be shared widely. Look at your analytics to see what types of posts perform best, both in terms of topic and format (images, articles, videos, etc.) Real people need to be sharing it.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Vidyard

DECEMBER 3, 2014

The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. Paige@act-on.com Phone: (650) 931-2385 The post Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform appeared first on Vidyard.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. Paige@act-on.com Phone: (650) 931-2385 The post Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform appeared first on Vidyard.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Lake One

OCTOBER 19, 2023

Employee Advocacy for B2B Brands Employee advocacy involves enlisting employees to create and distribute social media posts organically and proactively. Instead, they should be given the flexibility, training, and incentives to write their own posts and distribute them in their own ways.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Vidyard

DECEMBER 3, 2014

The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. Paige@act-on.com Phone: (650) 931-2385 The post Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform appeared first on Vidyard.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Content Standard

MARCH 27, 2015

As of this past week, marketers have access to a new Facebook analytics tool that allows them to gather data from users based on topical criteria. This announcement comes in light of Facebook’s new partnership with DataSift, the analytics company bringing the service to Facebook’s platform. Want more stories like this one?

Facebook 40

Facebook Analytics Tools Privacy 40

Contently

MAY 13, 2019

When it comes to content distribution, social networks and email platforms get a lot of love. However, your most valuable distribution channel is actually your sales team. Learn your Google Analytics inside-out so that you can give your boss the full picture. What’s their bounce rate? Session duration?

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Strategic-IC

APRIL 6, 2022

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. The content you produce and distribute on Dark Social won’t be the same as that for your SEO strategy. Ready to consume, timely, relevant content that your network can relate to and engage with.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Exo B2B

NOVEMBER 4, 2019

If we do not know our subject and to whom it is addressed, the content generated and pushed will not be relevant, will miss its target and sometimes, will even be impertinent … Any content published, including on social networks, blogs, white papers, newsletters, etc., In analytics, more and more tools can help us shorten time.

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

Martech Advisor

JANUARY 30, 2020

Keep your expectations realistic and monitor the analytics. “Because Facebook is the largest social network, some people automatically assume that they should be able to have a larger-than-average ROI. Peter Gasston, innovation lead at VCCP, believes that Big Social may have reached its peak, and we tend to agree. .

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Sprout Social

MARCH 7, 2022

If that’s not enough, here are three reasons you should reconsider your brand survey distribution plans. You need timely insights : Brand health survey design and distribution takes a long time. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities. Transforming Intent to Delivery.

Facebook 159

Facebook Lead Scoring Lead Ranking Paid Search Agency 159

Marketing Insider Group

MAY 11, 2020

It’s not about posting on social media. And while these platforms can be helpful in sharing your content and distributing your thought leadership on the platforms they use, social posting in and of itself is not content marketing. Social media’s value comes from bringing people back to your website.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165