Tiecas

MAY 17, 2024

Industry Benchmarks: Research industry averages for the type of improvement your product typically delivers. Webinars are great for explaining complex concepts to a captive audience. This requires an understanding of keyword research, on-page optimization, and other SEO best practices.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

SmartBug Media

FEBRUARY 27, 2023

We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar. HubSpot provides SEO, forms, security, integrated analytics, and more to provide you with all the essentials you need to streamline your business processes. Simplified integrated website analytics.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

PureB2B

DECEMBER 3, 2021

Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Utilizing Post-Event Webinars. Predictive Analytics. Alternative ways to use your event marketing budget.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

PathFactory

APRIL 13, 2023

Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

FunnelEnvy

OCTOBER 2, 2023

Are they in the early research phase or signaling intent to purchase? They prefer a digital-first approach and spend up to half their discovery phase in DIY research. Some B2B companies get around this by offering a valuable lead magnet for free, like original research or detailed templates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

PureB2B

DECEMBER 3, 2021

Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Utilizing Post-Event Webinars. Predictive Analytics. Alternative ways to use your event marketing budget.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Zoominfo

JUNE 25, 2018

And research shows, your customers are already searching for video demos. 43% of B2B buyers use online video to research products or services for their business ( source ). Separate vlogs, product demos, webinars and other content into their own playlists to make your content more accessible. Post consistently.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Optinmonster

DECEMBER 28, 2023

This fall MonsterInsights did a webinar with OptinMonster. Conduct Your Own Research Know a brand that really complements your product? If you need some help conducting research, we’ve got a great article on competitor research tools you’ll find interesting. Co-Host a Webinar or Podcast Series 2.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

The Lead Agency

JUNE 7, 2023

Conduct market research, surveys, and interviews to understand their demographics, job roles, challenges, goals, motivations and preferences. With this data, you can create tailored content such as whitepapers, case studies , webinars, or industry-specific guides that address the specific pain points of each segment.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

LeanData

JULY 6, 2022

First off, data enrichment completes the data sets you acquire from your various lead sources, like web form fills, webinar registrations, events and more. Intent data is a type of sales intelligence that delivers insights into how leads and accounts are actively researching a topic on third-party sites.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

Oktopost

SEPTEMBER 22, 2021

Social media is a common denominator touchpoint for most individuals, and where many B2B buyers go to research companies and products. Since leads are looking for a total solution, researching high-quality content on your website will help them feel confident that your company can deliver results. Facebook Ads.

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. We can be overwhelmed with the volume of data and insights that we can already glean from social media and Google analytics. There is now more data available than ever before.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Deploy a simple split test of the same ad displayed in three places. You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Biznology

APRIL 18, 2018

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). To be sure, it is complicated. They should be treated humanely.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Adobe Experience Cloud Blog

APRIL 29, 2014

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

Analytics 48

Analytics Marketing Automation Services Marketing Proposals Social Media 48

Vidyard

SEPTEMBER 14, 2021

Do the Research 3.3 Video Analytics and Integrations 4.3 The combination of audio, visual, and personalized components of one-to-one or asynchronous videos allows agents and advisors to connect with clients when managing policies or while researching their options. Create Hyper-Personalized Videos to Excel in Conversions 3.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Inbox Insight

MARCH 29, 2022

Our first party market research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community reveals why brand recognition is in fact critical to multi channel strategy success for 2022. However, the importance of brand awareness should not be disregarded. Why is B2B brand awareness so important?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

The Marketing Blender

APRIL 22, 2022

More and more people are doing their research, browsing, and purchasing online. This can involve multiple layers of search ads, display ads, and video ads. This will involve research, analysis, and a variety of keyword cluster strategies. Web Analytics. Why Are Digital Marketing Plans Important? Online Advertising.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Optinmonster

SEPTEMBER 18, 2020

Aside from blog posts and articles, content you can lock includes: Research reports. When you gate content, the data you collect on your audience (for example, via email marketing and analytics ) can help you understand them better. Most research shows that people are more likely to fill out short forms. Video replays.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Parse.ly

FEBRUARY 4, 2022

Content analytics and an agile CMS unlock digital transformation. This can happen through feedback surveys, product communities on Reddit, or industry webinars. Great content starts with deep keyword research combined with detailed customer profiles. Content leads to sales and business growth.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Marketri

NOVEMBER 8, 2023

Explore various media channels, including podcasts, webinars, and live streams. The page title should include the primary keyword, and a meta description that encourages click-throughs from the search results page where the meta description will be displayed. The next step is to utilize an optimized page title.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

EveryoneSocial

AUGUST 24, 2020

Zoom (Webinars and video conferencing). Fortunately besides having accessible video for meetings, Zoom is also a powerful lead generation tool for webinars. While the term “webinars” might be played out, they are still impactful if you have a solid strategy and informative topics to discuss. Terminus (ABM, Display Ads).

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

NuSpark Consulting

MARCH 3, 2016

According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Webinars and SlideShare. You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Online Display. Source ( Ragan.com ). Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Zoominfo

APRIL 9, 2019

And research shows, your customers are already searching for video demos. 43% of B2B buyers use online video to research products or services for their business ( source ). Separate vlogs, product demos, webinars and other content into their own playlists to make your content more accessible. Post consistently.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? This involves researching the characteristics of your best-fit customers and understanding their needs and pain points.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? This involves researching the characteristics of your best-fit customers and understanding their needs and pain points.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Educational Content Emails: Share informative content such as industry reports, whitepapers, or webinars to educate prospects about relevant topics and establish your expertise.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

KoMarketing Associates

OCTOBER 20, 2016

When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. To do that, you need to get comfortable in Analytics and be able to filter out the landing pages driving web visitors to your desired action. as research shows colors can affect conversion rates. Related Posts.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

Vidyard

NOVEMBER 28, 2014

Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Share How They’ve Used Video Analytics in Real Campaigns appeared first on Vidyard.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. This can include co-branded campaigns, joint events or webinars, cross-promotions or sponsored industry reports.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Valasys

NOVEMBER 30, 2022

Your social media posts: Leverage the social media account analytical tools to determine which platform your target audience mainly uses and when they are most active by day and hour. This includes free tools or research papers. You could also offer discount codes, white papers, webinars, and case studies, among other services.

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Paid Search.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs).

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130