Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data. Dark Mode usage.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Marketing Insider Group

FEBRUARY 12, 2024

Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears? Today’s users expect more than functionality; they seek intuitive navigation, personalized experiences , and anticipatory content, leading to a significant shift in website UX design.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Here’s our very own Content Marketing Strategy Template , designed to deliver results, so you can save time and start growing your business with content marketing. Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. By keeping a close eye on your SEO performance, you can see what’s working well and what’s not.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. Jump ahead.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Use hashtag analytics to refine your Instagram content strategy Analyzing the performance of different hashtags can provide valuable insights into what resonates most with your audience. What does your ideal buyer look like? Which accounts do they follow on Instagram?

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. HubSpot's Marketing Hub was designed with the busy content marketer in mind. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Parse.ly

MARCH 10, 2020

Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t even come close. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. Why Enable WooCommerce Google Analytics Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Litmus

FEBRUARY 16, 2022

With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective? Watch the webinar recording below for the 12 design trends these experts expect to see this year, and read on for answers to some of your top questions. Head over to the Litmus Community.

Design 88

Design Webinar Metrics Trends Lock-In 88

The Customer

APRIL 21, 2021

If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Here are a few practical issues that can be fixed with an update: The design is going for baroque. by Jenn McMillen.

Analytics 52

Analytics Budget Programs Work Management Advertising Agencies 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

MARCH 11, 2024

By keeping an eye on these metrics, you can fine-tune your content, strengthen your strategy, and make videos that don’t just look good, but also deliver real results. Your content should be designed with these goals in mind, from start to finish. Analyze and Adapt: Use analytics to track the performance of your videos.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. If your competitors aren’t quite hitting the mark in these areas, consider it an opportunity to improve your own UX design. Are their menus intuitive?

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Heinz Marketing

DECEMBER 26, 2023

Data Analytics and Metrics The role of data analytics in shaping an effective strategy is very beneficial for collecting valuable insight. Tracking and Analyzing Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are vital metrics that offer a snapshot of a company’s performance in various areas.

Business 112

Business Analysis Work Management Forecasting 112

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Optinmonster

DECEMBER 30, 2023

But wait – what the heck is a “fold” in web design anyway, and why is it so important? When you’re talking about above-the-fold in web design, it’s simply the content that fills your screen. This evolution has made responsive design an indispensable part of web development.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Convert

JANUARY 21, 2022

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. However, when using Google Analytics, the data transfer cannot only be dependent on the SCCs that have been completed.

Analytics 52

Analytics Google Privacy Work Management 52

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

B2B Marketing Insights - WE

JULY 31, 2018

By sticking to a web design process that suits everyone’s workflow. Every web designer has their secret web design process recipe. Here’s a general sketch of our web design process: From discovery through deployment, we’ve broken down the web design process into intelligent segments. Web Style Guide.

Design 66

Design Process Paid Search Agency Budget Programs 66

Optinmonster

SEPTEMBER 6, 2023

Keep track of interactions with your call-to-action buttons to gauge engagement. Sales tracking. That means it’s easier for you to keep track of all the links on your WordPress site and easier for your audience to share them. Analytics and link tracking. Link cloaking makes sure this doesn’t happen.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Get the template 14.

Social Media 79

Social Media Template Work Management Marketing Management 79

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

BOP Design

NOVEMBER 10, 2021

Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. To start collecting data from your B2B website , you need to set up a Google Analytics account (or a similar tracking platform). Keyword Tracking. B2B Website Traffic.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. Read more about it here.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

BenchmarkONE

SEPTEMBER 24, 2018

Eye-tracking studies have shown that people spend more time looking at meaningful, information-driven visuals (hello, infographics) than simply those that look pretty. But then there’s the hitch: you’re not a designer. It almost makes design completely stress-free! #2: 1: Piktochart. 3: Venngage.

Budget Programs 65

Budget Programs Design Tools Best Practices 65

Biznology

JANUARY 19, 2021

The future involves shared data and analytics, e-commerce, value selling, emotionally intelligent customer service, along with the discounts, rebates, and incentives designed to encourage them. I am also working to encourage the human-centered design of services and products, instead of tech innovation for its own sake.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Valasys

OCTOBER 12, 2023

Key Features of Professional Services Automation Tools PSA tools come with many features designed to accommodate various business needs. The most notable ones include project management and scheduling, resource management, time and expense tracking, and reporting and analytics.

Work Management 52

Work Management Allocation Automation Resource Management 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. By using these tips to take your content to the next level, I’m sure your followers will hit a growth spur in the blink of an eye.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. From eye-catching subject lines to the power of dynamic content, email marketing is equal parts what you say and how you say it. Labor costs include writing, design, and campaign management.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115