Analytics and Design - B2B Marketing Zone

Best of 2008: Web Analytics

WebMarketCentral

FEBRUARY 10, 2009

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Analytics

Analytics Marketing Analytics Tools Best Practices eCommerce

Best of 2008: Website Design

WebMarketCentral

MARCH 6, 2009

What are the current best practices in website design? What common design mistakes should you avoid? Where can you find creative new design ideas? freelance website designer - chicago In need of some visual inspiration? Seth was no doubt inspired by the seven deadly sins of blogging.

Design

Design Marketing Websites Best Practices Microsite

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision.

Analytics

Analytics Best Practices Blogger Banner Ads

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Takin' A Short Break

WebMarketCentral

MARCH 19, 2008

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.

SEM

SEM PR Database Marketing Social Networks

What Email Marketers Need to Know

WebMarketCentral

MAY 15, 2008

These include techniques for proper list building and maintenance, message design, list segmentation and complaint handling. Email Marketing Best Practices offers five tips to maintain high deliverability rates and avoid being perceived as a spammer.

Email Marketing

Email Marketing Marketing Analytics Tools Deliverability Marketing Management

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

What critical intelligence can be gained from PPC analytics? Marketing lessons learned form pay-per-click analytics by John W Ellis How PPC analytics take the guesswork out of marketing, providing precise, quantitative feedback on elements like ad messages, geo-targeting and keyword selection.

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. There's very little to not like about this book.

Blogger

Blogger Adsense RSS Tagging

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

JULY 1, 2009

The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

B2B Marketing

B2B Marketing B2B Blogger Tagging

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated.

SEO

SEO Best Practices Adwords Copywriting

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. There is ALWAYS something you can do to improve your performance."

Search Engine Marketing

Search Engine Marketing Search Marketing Adwords SEM

Best of 2008: WordPress Tools and Tips

WebMarketCentral

MARCH 19, 2009

7 Tips When Using WordPress As CMS by Rubiqube Blogger Adrian Diaconescu follows up on his earlier WordPress CMS tutorial with this list of helpful tips for SEO, navigation and design.

Blogspot

Blogspot Tips Tools Best Practices

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Both are free, but one is considerably faster and more thorough.

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

OCTOBER 20, 2009

The contest was designed to cause the viewer to tune in live during the show. Our customers have real-time analytics available to them to track response rates to their campaigns. The message also instructed the friends and followers to text Dollhouse to 545454 to receive their own reminder. They can see what media outlet works when.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

For new websites, how can you incorporate SEO best practices into the design from the beginning? How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?

SEO

SEO Best Practices PR PageRank

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

A Charlie Brown Ad Agency The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof. They're all here in the final best of funny, creative and just plain strange blog posts from the past year. So put on your headphones, make sure the boss isn't nearby, and check these out.

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Book Review: Website Optimization

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Optimization

Optimization Marketing Websites PageRank Lead Scoring

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Her post nicely summarizes the panel discussion as it delves into social media strategy, monitoring and measurement (indirect impact and direct engagement metrics), and social media ad design.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Adwords

Adwords Tactics Tips PPC

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: SEO Tools, Part 2

WebMarketCentral

APRIL 14, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

SEO

SEO Tools Peer-to-peer Best Practices

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Adwords

Adwords Tactics Tips SEM

Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

JUNE 4, 2006

For example, Synopsys , a developer of electronic design automation software, doesn't produce software at all according to either its home page or products page: it makes design products and "platforms."

Enterprise Management

Enterprise Management Salesforce.com Marketing Management Software

Marketing Sherpa Moment of Fame

WebMarketCentral

FEBRUARY 5, 2007

Here's the original story: The challenge: design a direct marketing program to get the attention of C-level executives and VPs at medium to large software companies for a strategic, high-value service, specifically, outsourced supply chain management from Zomax. Special delivery: The superhero packages were delivered via FedEx.

Work Management

Work Management Marketing Management Paid Search Agency Planning

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Branding Brand Identity Best Practices

Best of 2008: SEO Guidance, Part 2

WebMarketCentral

MARCH 30, 2009

use properly labeled images and video, mobile-friendly design, update frequency of at least three times per day) for high ranking.

SEO

SEO Best Practices Copywriting Internet Marketing

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Tools

Tools Best Practices RSS Adwords

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools

Tools Best Practices Web 2.0 Digg

Best of 2008: Web & SEO Copywriting

WebMarketCentral

MARCH 23, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Copywriting

Copywriting SEO Best Practices Internet Marketing

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Branding

Branding Brand Identity Marketing & Strategy Best Practices

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Previous articles in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Optimization Digg Web 2.0

Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

NOVEMBER 3, 2008

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO.

SEO

SEO Best Practices Enterprise Management PageRank

12 Steps to Successful SEO

WebMarketCentral

OCTOBER 16, 2008

In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. Review critical website analytics each month such as sources of traffic, top-performing keywords and navigation paths through your site.

SEO

SEO Terms and Conditions Tagging Keywords

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Optimization Media Web 2.0

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

MARCH 5, 2008

Sites Best of 2007: Cool Online Tools ** technorati tags: white paper syndication, AdBlock Plus, Noam Cohen, Michael Estrin, SEO Scoop, DazzlinDonna, metasearch engines, Clusty, Kartoo, Myriad, Emily Bennington, HybridSEM, John Satter, Gord Hotchkiss, The Content Factor, Paul McKeon, B2B technology marketing del.icio.us

Best Practices

Best Practices Web 2.0 Paper SEM

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

net, complete Web 2.0 directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, podcasting, Albert Maruggi, TopNetPix, Zanby, Social Media Today, Rohit Bhargava, Paul Dunay, Paul Gillin, The New Influencers, BeeTooBee.com, Arnaud Fischer, Spock, ZoomInfo, Naymz, Charles Knight del.icio.us net, complete Web 2.0

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link Building Best of 2008: Website (..)

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

WebMarketCentral

Best of 2008: Web Analytics

Best of 2008: Website Design

Trending Sources

Best of 2007: Web Analytics

Best of 2008: SEM Landing Pages

Takin' A Short Break

What Email Marketers Need to Know

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Book Review: Blogger -- Beyond the Basics

New Hub Site Focuses on B2B Marketing Intelligence

Best of 2008: SEO Guidance, Part 5

Best of 2009 (So Far): Search Engine Marketing

Best of 2008: WordPress Tools and Tips

Best of 2008 (So Far) - Search Engine Marketing, Part 1

A Unique Approach to Integrated Advertising Campaigns: Nabbit

Best of 2008: SEO Guidance, Part 3

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Social Media Optimization, Part 5

Book Review: Website Optimization

Best of 2008: Social Media Optimization, Part 2

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Blogging for Business, Part 1

Best of 2008: SEO Tools, Part 2

Best of 2008: AdWords Tips and Tactics

Salesforce.com's "No Software" Mantra: More Effective Than They Know

Marketing Sherpa Moment of Fame

Best of 2008: Strategy and Branding, Part 2

Best of 2008: SEO Guidance, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Cool Web Tools, Part 1

Best of 2007: Cool Online Tools

Best of 2008: Web & SEO Copywriting

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Blogging for Business, Part 2

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Blogging for Business, Part 3

Best of 2008: Social Media Optimization, Part 1

Best of 2008 (So Far) - SEO Guidance, Part 3

12 Steps to Successful SEO

Best of 2008: Social Media Optimization, Part 6

Best of 2007: Miscellaneous Marketing Stuff

Best of 2007: Web 2.0 Sites

Best of 2008: SEO Guidance, Part 4

Best of 2008: Random but Interesting, Part 2

Best of 2008: Random but Interesting, Part 1

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