KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

LeanData

DECEMBER 8, 2022

However, as revenue teams seek automated scheduling solutions, a great deal of confusion exists in the market. Should you go with Calendly, whose name has become synonymous with meeting scheduling, or do you look at one of the newer tools that’s shaking up the market? links to Gmail and Google Calendar. That’s where we can help.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. Email marketing. 68% of companies take at least a week to produce one marketing #email via @litmusap. The paid version ($11.66

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Heinz Marketing

AUGUST 20, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started. Random Tips from My Experience. Always use UTM parameters in your links.

Linkedin 73

Linkedin Efficiency Campaigns Effectiveness 73

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Currently, you can link to these Google services: Google Analytics.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Which is why designing the perfect social media marketing plan is imperative to every business. If you are using YouTube, you will have to produce videos. But should we be worried?

Social Media 86

Social Media Planning Marketing Plans Social Marketing 86

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Valasys

FEBRUARY 20, 2023

Its income and expansion will be dependent on the whims of a target market that may or may not be aware that it even exists. When you divide a broad market into smaller groups in order to concentrate on a specific demographic of potential clients, you are creating targeted leads. Why are leads crucial, then?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

SpotMe Blog

FEBRUARY 2, 2022

But you need robust data analytics and insights. They offer direct integration with Google Analytics and Facebook Pixel. Integration exist for CRM, marketing automation systems, and other event registration systems. Their packages have polls, Q&A and games, and integration with YouTube, Facebook and Roku TV.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Convince & Convert

JULY 31, 2012

” Wildfire isn’t known for their social advertising prowess, but could Google use this acquisition as a springboard to create a social advertising platform without rival, a one-stop source for Google, YouTube, Twitter, and Facebook ads? Kill the Category.

Google 164

Google Enterprise Management Marketing Management Adwords 164

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Currently, you can link to these Google services: Google Analytics.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

SpotMe Blog

JULY 27, 2021

I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show. The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Currently, you can link to these Google services: Google Analytics.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Which is why designing the perfect social media marketing plan is imperative to every business. If you are using YouTube, you will have to produce videos. But should we be worried?

Planning 52

Planning Social Media Marketing Plans Social Marketing 52

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? Personalisation, CRM. Event Management, Deliverability. CRM, Difficult to use. Integration.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Hubspot

SEPTEMBER 26, 2019

Defining a target customer helps you find and market to a specific audience. To get started, adopt a tool or two, like a CRM, collaborative project management software, or time-tracking tool. Apps like Buffer , Hootsuite , and HubSpot’s CRM schedule posts so you don’t have to do them manually. Host team trainings.

Tips 75

Tips Business Customer Satisfaction Work Management 75

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 18, 2019

There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content). Advertising integrations help you market to and reach your target audience. ABM stands for account-based marketing. Analytics and Data Integrations. Let’s take a look.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

SmartBug Media

APRIL 29, 2022

As the marketing analytics ecosystem continues its explosive growth thanks to the rapid adoption of marketing automation, many marketers find themselves awash in a sea of analytical tools to choose from when building their marketing analytics stack. Define your marketing SMART goals.

Marketing AI 105

Marketing AI Analytics Marketing Automation Services Marketing Management 105

Outbrain

MAY 4, 2022

That’s why marketers place lead generation as their top priority and goal. For example, suppose your analytics tool shows that many potential leads come from Facebook, where they click on inbound links to your website. Thankfully, there is a wide range of affordable email marketing services suitable even for low-budget marketers.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Hinge Marketing

DECEMBER 17, 2015

Today we’re going to explore exactly how your website is connected to the rest of your marketing initiatives. How is your website connected to the rest of your firm’s marketing efforts? Your firm’s website needs to integrate with broader marketing efforts to really have an impact and maximize your online presence.

Marketing Websites 48

Marketing Websites Sales Qualified Leads Validation Social Media 48