Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The question is no longer “why” data science, and the dialogue has shifted “how” to best leverage it.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. Google Analytics. Price : Starts at $40/mo. for Marketing Hub Starter. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Sophisticated analytics tools?

Allocation 124

Allocation Barriers Lead Scoring Lead Ranking 124

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. Should you choose to use a PowerPoint, this HubSpot download gives you four different slide templates to choose from that can be used to create high-quality presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. The process was extremely creative, iterative, and collaborative. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Marketri

JANUARY 29, 2024

It was highly creative, resulting in original campaigns that differentiated companies. And because it relied on humans who could only generate so much creativity, mental roadblocks were inevitable. It puts predictive analytics into the hands of the layman, no longer dependent on a data analyst for useful insights.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Webbiquity

MAY 9, 2023

Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior. How do you know your tactics are working?

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot.

Digital Asset Management 121

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 121

Hubspot

JANUARY 28, 2019

Here, we'll explore seven of the most creative company profile examples, to ensure you're able to create a company profile in 2019 that will attract and engage the right audience. The profile reads like a creative story from the very first line -- "In 1887, John W. HubSpot doesn't mention their products until further down the page.].

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Content automation allows teams to focus on strategic planning and creative aspects.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

sagefrog

APRIL 2, 2024

MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process. SparkToro 3. LeadLander 7.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Or, better yet, hire a virtual social media assistant to handle all the administrative or creative tasks while you focus on other, more important tasks. I have the solution.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Martech

SEPTEMBER 18, 2023

Q: We’re at a HubSpot conference, so I know that’s your CRM. And Hubspot has been really helpful in being able to give us the data around our current customers on our open opportunities that we can look up and say, OK, let’s come together with marketing. Using AI can create creativity. A: Messaging.

Ideal Customer Profiles 125

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 125

Stevens & Tate

AUGUST 9, 2022

Netflix looked at what people were talking about on social media through comments, posts, and stories which lead to this creative invention. HubSpot is a marketer’s dream program. Whether it be for creating inbound content, social media uploads, or advanced automation HubSpot knows what tools a marketer needs.

Tools 122

Tools Brand Identity Branding Hubspot 122

Valasys

SEPTEMBER 21, 2020

MonoByte, a marketing and advertising firm headquartered in Grand Rapids, Michigan (MI), recently developed and launched a custom integration application to sync the CRM data for the NetSuite and HubSpot customers. Their customized solutions give customers the advantage of accessing all the important data in real-time.

Hubspot 45

Hubspot Enterprise Management Marketing Automation Services Marketing Management 45

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

DECEMBER 11, 2023

An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity. What role should data analytics play in optimizing marketing campaigns? Predictive analytics: AI algorithms can analyze historical data to predict future customer behavior and preferences.

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. For instance, AI analytics tools can identify trending topics based on customer behavior.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136

Martech

FEBRUARY 14, 2023

Zeeshan Usmani Zeeshan is director, data science and marketing analytics for WALEE and also serves as senior advisor artificial intelligence for CodeNinja Inc. He’s a frequent speaker on AI, data science, Big Data, and predictive analytics. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Heinz Marketing

MAY 26, 2021

Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Hubspot

JULY 7, 2023

AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Leveraging predictive analytics to identify high-potential leads, improving targeting and segmentation. Companies Investing in AI HubSpot: ChatSpot.ai Are sales teams investing in AI?

Marketing AI 77

Marketing AI Lead Ranking Hubspot User-Generated Content 77

Stevens & Tate

AUGUST 26, 2022

Netflix looked at what people were talking about on social media through comments, posts, and stories which lead to this creative invention. HubSpot is a marketer’s dream program. Whether it be for creating inbound content, social media uploads, or advanced automation HubSpot knows what tools a marketer needs.

Tools 100

Tools Brand Identity Branding Hubspot 100

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. For ads, A/B testing narrows down the best creative or copy to use. Social analytics and reporting tools that allow you to measure and iterate on your strategy.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Vision Edge Marketing

APRIL 25, 2023

Adobe has a reputation for offering a range of training and certification programs to help customers get the most out of its creative software products. Hubspot is an example of a B2B company that is known for its customer-centric approach.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

Hubspot

JULY 24, 2020

My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. But what else can creative agencies offer? What is a creative agency? A creative agency, then, is one that offers services related to marketing and advertising. And how do they make money?

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. However, it’s crucial to maintain a balance between data-driven insights and creative intuition.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

SmartBug Media

JANUARY 5, 2024

As a result, we have more freedom to turn to higher-value work—from bigger-picture creative thinking to deep strategy and relationship building. Hubspot Sales Hub uses AI to take your sales efforts to the max, from forecasting to prospecting. AI isn’t creative. So instead of, “Will marketing be replaced by AI?”

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Hubspot

NOVEMBER 16, 2020

Additionally — If you're a HubSpot customer, take a look at the new powerful integration between HubSpot and monday.com. Get creative when it comes to the analytics tools your team uses. We complement BigBrain with Looker, Google analytics 360, HubSpot, and Singular to make sure we don't miss anything.".

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

Tomorrow People

JULY 21, 2021

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Mike Volpe, CEO of Lola (former CEO of Hubspot). What is growth marketing?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Velocity Partners

FEBRUARY 20, 2024

Our approach here is multidisciplinary, diving deep into brand messaging, creative and performance elements. How do we review creative templates for key assets, including landing pages or emails? Let’s dive deeper into page-level analytics to identify which pages are underperforming and why.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40