Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Dig deeper: Google rolls out new features for GA4. There are links to all the articles at the end of the post. says Harris. says Harris.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Advertising Channels Google 119

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve it for future success.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. via Google. Getting started with Google Analytics 4.

Marketing Analytics Tools 111

Marketing Analytics Tools Tagging Analytics Google 111

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Conversions.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4!

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

The Daily Egg

APRIL 29, 2020

Are you getting clicks but no conversions when buying traffic? You can fix the problem and turn traffic into leads and customers. Most marketers usually start at the beginning, with traffic. Traffic is great. Have you ever logged into Google Analytics on a Monday […]. There’s good news, though.

Traffic 144

Traffic Buy Conversion Marketing Analytics Tools 144

Search Engine Journal

JULY 21, 2021

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. The post How to Understand User Behavior With Google Analytics appeared first on Search Engine Journal. Here's how.

Marketing Analytics Tools 132

Marketing Analytics Tools Analytics Google ROI 132

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding your website demographics and analytics is a critical step in using data to make decisions. Track conversions and goals with real data that reduces guesswork and allows you to continually improve your web presence. Where Is My Website Traffic Coming From?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 203

Google User-Generated Content Intent Search Marketing 203

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . Next, set up your campaign.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Contently

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. The brand created a funky, conversational, and banter-heavy content strategy. At the top was ‘increase traffic to site.’ Traffic generates demos and trials. It’s a question of ‘how do you rank and win?’,

Paid Search Agency 273

Paid Search Agency Traffic Content Marketing Companies 273

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest. Wrapping up.

Marketing Analytics Tools 105

Marketing Analytics Tools Segmentation Analytics Google 105

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real. It’s a challenge to cut through the noise.

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

Content Marketing Institute

JULY 12, 2021

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them.

Marketing Analytics Tools 139

Marketing Analytics Tools Analytics Google Content 139

accelerate agency

MAY 24, 2023

This will give you what you’re really looking for – conversions. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Yes and no.

Marketing Analytics Tools 88

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 88

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. You can use Google Pagespeed Insights and other tools and plugins to pinpoint areas that you need to work on. So, how do you make your product pages stand out? Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. You are able to see views, clicks, conversions and so much more.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. Attention Grabbing Headline.

Landing Pages 324

Landing Pages Conversion Top of Funnel Classified Ads 324

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Brightedge

JANUARY 23, 2023

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. Users of Google’s enterprise version, GA360 will have until June 30, 2024 to make the switch.

Analytics 59

Analytics Google Enterprise Management Privacy 59

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Determine your top traffic sources. Track conversion rates. Keep reading!

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

ActiveDEMAND

SEPTEMBER 1, 2022

While we’ve supported tracking landing page traffic to GA4 for a while, we’ve just added the ability to post preconfigured and/or custom events to GA4. Posting events from ActiveDEMAND allows you to filter and post form submissions, phone calls, and other conversions to GA4. Integrating ActiveDEMAND with Google Services.

Analytics 63

Analytics Google Landing Pages Paid Search Agency 63

DAGMAR Marketing

APRIL 14, 2023

If you have yet to track form submissions, you have been missing out on one of the most effective ways to determine how well your forms are performing, which forms are performing best, and trace the success of your conversions. One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71