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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Social Proof: Compare the impact of social proof elements, such as testimonials, reviews, or ratings. Group A sees one version of a page, and group B sees another version.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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Why Listicles Could Be The Key To Higher Conversion Rates

Anyword

Not only does putting a number toward the front of a headline stand out among a feed of copy-heavy ads, but it’s also an effective way to boost CTR. Before we dive into what this difference looks like, let’s first examine how to construct effective listicle headlines. The ads sampled had an average CTR of 2.4% average CPC.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

It shows you if your marketing is working and where you can make changes to improve its effectiveness. Though both methods are invaluable, split testing is often the starting point for many due to its simplicity and effectiveness. By changing its color and text, we saw a 20% increase in sign-ups. When to Use Split Testing?

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. When A/B testing is conducted properly, it can help raise conversion rates quickly. The key here is to keep tweaking your automation workflow to increase the number and impact of conversions. Sample size adjustment.