Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Over time, the tool gets smarter.

Marketing Automation Services 97

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 97

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Save time with our powerful TikTok management tool. Published on. All-in-one TikTok management tool.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Tools come and go. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Again, both tools include this feature, though under different names. Sponsored post. Keyword research.

SEO 159

SEO Tools Paid Search Agency API 159

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. What’s the best email marketing tool?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. No tool does this better than video, while also driving real business results.”.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

DivvyHQ

AUGUST 20, 2019

Do you want to build a content marketing strategy that will take your web presence to a new level? But without a good understanding of how your current strategy, content and technology are working together, or what gaps may lie between them, you may never achieve your expected results. Google Analytics. Of course you do.

Analysis 64

Analysis SEO Tools Content 64

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. What is a lead generation tool? Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan). I always do.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

BOP Design

AUGUST 14, 2018

There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Analytics Tracking + Reporting. Customer Relationship Management (CRM).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Vidyard

SEPTEMBER 22, 2020

New enhancements also include the ability to drag and drop videos into HubSpot landing pages and email campaigns, generate robust video reporting, and enjoy a seamless user experience in HubSpot Video and Vidyard’s premium online video platform services. No tool does this better than video, while also driving real business results.”

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Optinmonster

FEBRUARY 15, 2024

A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Binary Demand

MARCH 1, 2024

Marketing analysis Artificial intelligence B2B marketing relies on tailored strategies across paid media, CRM, content, and sales channels to connect with target audiences effectively. Content generation Brand awareness is synonymous with driving sales, and content reigns supreme in achieving this objective.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Anyword

APRIL 12, 2022

Marketers and copywriters alike push out hundreds of pieces of content, but sometimes only a select few actually perform well once published. When it comes to running effective campaigns, it’s often not enough to create content, go live, and hope for the best. The Impact of Anyword’s Predictive Scoring & Analytics.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Copywriting 52

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Blogs are a classic when it comes to long-form content.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Hubspot

APRIL 12, 2021

Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. There are three key players needed to execute a performance marketing strategy: A publisher or an affiliate partner. Let's go through some top tools in each category. How Performance Marketing Works.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96

Binary Demand

JUNE 7, 2023

It involves leveraging software platforms and tools to streamline repetitive tasks, nurture leads, and personalize customer interactions at scale. It offered several marketing management tools that helped businesses reach digital-age customers. These pages are crucial to accomplish maximum conversion rates.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). Hence, these tools go hand in hand.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 102

Knowledge Base Hubspot Validation Landing Pages 102

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Televerde

FEBRUARY 23, 2021

Get your strategy in place now, and build your acumen, so you’re ready to optimize over the months and years—you can’t run an effective ABM strategy without the right tools. 9 Vital Martech Tools to Build a Winning Account-Based Marketing Strategy. From there, you can research individual tools and build a waste-free stack.

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Get the Report Contents 1. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Expand media channels – Don’t limit yourself to just one content format or platform.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Optinmonster

FEBRUARY 5, 2020

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. Why Use Marketing Automation Tools ? Best Marketing Automation Solutions for Lead Generation and Analytics. Overwhelming.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. These details help YouTube understand what your content actually is.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100