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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. This was the third post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1:

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Social Media Metrics & Analytics; Measuring Success

NuSpark Consulting

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . Twitter. . of Conversion per Channel.

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Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook

Contently

FiveThirtyEight has been on my bookmarks for a decade, even as Nate Silver has become increasingly insufferable on Twitter. Calculus killed me, but AP Stat was like a playground. I helped as best I could as teammates way smarter than me built Storybook, our proprietary content strategy analytics tool. The art of empathy.

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot. Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Brian Sisolak put together a great thread on Twitter: It’s been about 12 hours since @Apple announced Mail Privacy Protection and this looks like this might be a watershed moment for #emailmarketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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The 4 Marketing Metrics Mandates

Convince & Convert

Twitter followers and Facebook fans and the most egregious example. The number of Twitter followers you have means practically nothing. Website stats. Banner ad stats. Email marketing stats. Maybe Twitter’s new analytics feature will help? Maybe Twitter’s new analytics feature will help?