Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. Analytics platforms. A common example is a web analytics platform.

Analytics 106

Analytics Privacy Protection Privacy Marketing Analytics Tools 106

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote. You must have an enduring mission,” Schaub says.

Conference 91

Conference ROI Terms and Conditions Planning 91

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Fast forward three years. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Enhance lead generation opportunities for exhibitors and sponsors.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

Social Media 318

Social Media Organization Media B2B 318

Marketing Insider Group

JULY 15, 2020

This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. In the absence of a global health crisis, hosting virtual or hybrid events offers tremendous benefits for event organizers, speakers, attendees, and partners as well. Data-driven Lead Tracking and Capturing.

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA first coined the term “ Account-Based Marketing ” (ABM) in 2004 and has grown to become one of the leading authorities in ABM. I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

DECEMBER 10, 2020

These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success. Those topics are outlined below: Task Organization and Prioritization.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

seo.co

APRIL 19, 2023

When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. Cold emailing : Identify potential SEO leads and reach out to them through email, highlighting the benefits of SEO and how it can improve their business. Link building.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

BOP Design

AUGUST 4, 2020

And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021. These are all noises that we don’t want in our B2B video conference or webinar. That is not the picture of organization and success. Quality Sound.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. Some of this involves advanced analytics to extract the significant needles of information from the hayfields of detail, although I don’t recall seeing vendors who do that type of analysis at the show or hearing speakers discuss them.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Onalytica B2B

OCTOBER 1, 2018

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Zoominfo

JULY 12, 2021

Conversation Intelligence delivers insights from sales calls, virtual meetings, and video conferences by recording, transcribing, and analyzing sales meetings to deliver deep AI insights. Chorus leverages next generation natural language processing and voice analytics to give clients a full picture of every digital interaction.

Zoominfo 264

Zoominfo Forecasting B2B Sales Intent Data 264

InsightSquared

MAY 15, 2019

Gathering resources at my stage in career involves the practice of active networking, user conferences, sales leadership groups, slack channels, above par googling skills, and sheer grit to piece together a resource pool. Each organization has an operations structure to support its varying functions. Business Analytics.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Pricing: $49/$99/$199/$399 per organizer per month. Total reviews: 552. Total reviews: 380.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Without any further ado, here is: The Best Marketing Conferences Of 2015.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Martech

FEBRUARY 19, 2024

Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process. Skills-based hiring matches talent to leading web, mobile and social platforms as they emerge. Rapid-response data capabilities confer a competitive advantage in a crowded marketplace.

First-Mover Advantage 111

First-Mover Advantage Terms and Conditions Work Management Loyalty 111

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Conductor

MAY 21, 2019

Another C3 is in the books – and it was our biggest, best organic marketing conference yet. From May 6-8, 2019, hundreds of top digital marketers from leading brands around the world gathered in New York City for three days of inspiration, innovation, connection, and fun. This is so important, in business and in life.

Conference 69

Conference Work Management Marketing Management Advertising Agencies 69

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Generating leads with B2B marketing strategies is not low effort. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. That’s no surprise. Data analysis with AI Today’s marketers are surrounded by data.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.”

Interactive Marketing 90

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 90

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. Instead, organizations should consider planning quarterly 12-week budgets with evaluations to track the results and market environment.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

SalesIntel

OCTOBER 27, 2022

Lead generation has been around for a long time, but methods have progressed beyond seeing who replies to marketing emails and directing them to the sales team. Marketers must focus on discovering and creating connections with their prospects, leads, and customers than depending on mass marketing and email blasts to attract customers.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. PPC Campaigns.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100