Sprout Social

SEPTEMBER 6, 2022

Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. Use these YouTube analytics tools to boost your marketing.

Youtube 113

Youtube Analytics Tools Planning 113

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Martech

MARCH 7, 2024

In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. Another is marketing analytics firm ChannelMix. I think we’re going to see a trend of big media companies being held to higher standards, and that will lead to a better experience for users.”

Privacy 116

Privacy Advertising Agencies Work Management Marketing Management 116

Digilant

MAY 23, 2023

All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels. What is your value add in comparison to your competitors? Use analytics to update campaigns in real time.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels. What is your value add in comparison to your competitors? Use analytics to update campaigns in real time.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Conductor

OCTOBER 1, 2019

Create content that drives results with Content Briefs and YouTube Video Tracking. Manage Every Channel with YouTube Video Tracking. Enter YouTube Video Tracking , new to Conductor Searchlight. You can even define a competitor’s YouTube channel as part of a comparison domain to help you uncover their video strategy to get ahead.

Features 40

Features Comparison Multi-Channel Youtube 40

SalesIntel

JULY 21, 2023

They may focus on pinpointing the product’s best points and what your B2B solutions can do for clients, follow and try to keep up with current market trends, and achieve set goals. Things might change with new market trends, so putting in continuous effort is important. Blog posts.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Google Trends. In addition to the Google AdWords Keyword Planner, Google Trends can be a great tool for helping you make smarter keyword choices. Google Analytics. So if you haven't already, create a YouTube channel for your business here.

Google 78

Google Adsense Tools Doubleclick 78

SocialPilot

JANUARY 31, 2024

To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Conductor

SEPTEMBER 30, 2020

It’s your website, blog, YouTube videos, social posts, press coverage, and today, even your brand’s profile on Amazon. All-New Page Insights : Dig deeper into Organic Performance at the page-level across both trended analytics and keyword data, now with Year-over-Year comparisons and reimagined Content Activity Reporting.

Features 52

Features Amazon Enterprise Management Domain 52

BenchmarkONE

AUGUST 19, 2020

We like that you can optimize by platform, keywords for Google, Bing, YouTube, or Amazon. Type in a term and choose your country, and you’ll get a robust list of questions, prepositions, comparisons, etc. Search a term in Ahref’s free Keyword Generator, and you’ll get up to 150 keyword recommendations related to the term.

PPC 65

PPC Budget Programs Marketing Budget Tools 65

Martech Advisor

SEPTEMBER 11, 2019

45% prefer to buy online as they can run product and price comparisons. The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Hubspot

JANUARY 29, 2020

This could be helpful in predicting seasonal trends. They want to know what different kinds of software is out there, read reviews, and look up comparisons. If you want to get started with Google ads, you might be able to use your CRM and web analytics to inform your ad campaigns directly. Google Trends.

Keywords 98

Keywords Paid Search Agency Google Ads 98

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Content Standard

JULY 31, 2015

Those spending trends highlight a closing value gap between social media advertising and paid search, according to the National Retail Federation. At present, Facebook is far ahead of other platforms —only 29 percent of retailers plan to increase spending on YouTube. Search vs. Social?

Paid Search Agency 40

Paid Search Agency Social Media Spending Advertisements 40

Valasys

MARCH 5, 2020

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. The content marketing predictions & trend analysis for the year 2020 are similar to the of the digital content trends for 2019 in many ways. Wrapping Things Up.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Magisto

JUNE 30, 2020

While Instagram Stories is designed for spontaneous short-form videos similar to Snapchat, IGTV is aimed for long-form video content, as you can find on YouTube. For creators, it also means a better viewing experience in comparison to ad-filled YouTube. Let’s dive in! What Is IGTV? Join the bandwagon and make one yourself!

Verticals 52

Verticals Youtube Video Marketing Click Rate 52

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Actionly also includes Twitter account management and analytics tools.

Social Media 100

Social Media Tools Buzz Media 100

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Social Media Analytics & Reporting Guide. If you see negative trends, look into what the potential problem could be. In fact, 45% of people watch more than an hour of Facebook or YouTube videos a week. Related Articles. 6 Steps to Conduct Deep Facebook Analysis.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+. What’s so great about video?

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Hubspot

MARCH 11, 2019

Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9 You can review social media metrics in a variety of ways, For example, you can use the analytics tools built into the various platforms you use. Here are a few examples: Twitter Analytics. Facebook Analytics. billion users.

Social Media 69

Social Media Social Marketing Work Management Media 69

Sprout Social

MARCH 11, 2024

That includes your profile set up, content strategy, trends in engagement—everything that contributes to your performance on the platform. You can also link Instagram and YouTube profiles to grow your following across the web. Or trending filters? I also pulled our fifty lowest-performing videos. Do carousels elicit a response?

Bandwidth 96

Bandwidth Social Media Ideal Customer Profiles Profiling 96

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . This trend isn’t changing anytime soon. G2Crowd Company Comparison Reports. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Outgrow

JULY 14, 2022

Today, it is a widespread revenue-sharing trend that has opened up various channels through blogs, forums, social media websites, and big associate programs like Amazon Associate. In this article, we are going to take a look at how the trends for this type of marketing have changed over the years.

Paid Content 59

Paid Content Paid Search Agency Planning Outgrow 59

Hubspot

AUGUST 29, 2012

Comparison/Validation: The prospect examines the options and begins narrowing down the list of vendors. But we also like to use analytics to make that decision! At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads.

Work Management 28

Work Management Marketing Management Buyer Personas Buying Cycle 28

Sprout Social

JANUARY 11, 2023

When examining engagement metrics across months or years, a birds’ eye view dashboard can help you identify performance trends that improve your content strategy. Profile Performance Report provides a high-level aggregation of analytics so you can get a pulse on the performance of your social profiles. Share with stakeholders.

Social Media 127

Social Media Template Media Brand Identity 127

Oktopost

MARCH 28, 2022

Hootsuite Comparison Table. Hootsuite Alternatives Feature Comparison. It supports the most popular social networks including Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. Here’s a side-by-side comparison of all the best Hootsuite alternatives in 2022: ? Hootsuite Alternatives Comparison Table.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Optinmonster

APRIL 22, 2024

Think With Google Think With Google is full of insights into the latest consumer behavior and trends. For example, HubSpot reports that leads generated from inbound channels are more likely to convert and 67% less expensive to acquire in comparison to outbound marketing channels.

Paid Content 94

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 94

SocialPilot

JANUARY 16, 2024

Look at our recent studies on: The best time to post on Instagram The best time to post on Twitter The best time to post on Facebook The best time to post on LinkedIn The best time to post on YouTube This is because no brand or influencer on TikTok has the same target audience. The next step is to dive into your Analytics section.

Best Practices 98

Best Practices Case Studies Social Media Ideal Customer Profiles 98

Sprout Social

SEPTEMBER 22, 2020

And if you’re using an analytics tool like Sprout, honing in on your most important metrics is a cinch. For instance, retail stores usually see a big influx in social media activity during November and December, so it can skew the month over month comparison for January of the following year. Open up your social media analytics.

Template 145

Template Social Media Top of Funnel Media 145

Single Grain

MARCH 1, 2023

Launched in 2014, BuzzSumo is a cloud-based content research tool that helps marketers and creators discover what topics are trending now, which influencers are worth building relationships with for better social media marketing, and what content strategies their competitors use. Get My Free Content Marketing Plan What Is BuzzSumo?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Scoop.it

SEPTEMBER 16, 2021

Use Social Media & Analytics. If you’re actively posting on social media, it’s time to dive into your social media analytics. YouTube Studio Dashboard: For video content you can use to publish on YouTube you can get insights on your videos or subscribers. And let’s not forget about Google Analytics.

Peer-to-peer 96

Peer-to-peer Content Curation Social Media 96

Single Grain

JANUARY 10, 2020

It lets you monitor your organic traffic and also offers easy integration with Google Webmasters Tools and Google Analytics. Related Content: 5 E-commerce Trends You Can’t Ignore in 2020. 9 SEO Trends You Can’t Ignore in 2020. Related Content: 42 Digital Marketing Trends You Can’t Ignore in 2020. 2) SEO Plus .

SEO 110

SEO Paid Search Agency Enterprise Management Work Management 110

Valasys

FEBRUARY 5, 2024

These powerful strategies influence radical trends and skills, enhancing your brand to the obverse of the digital upheaval. YouTube channels are good; you can include videos in an embedded form on your website which will enhance user experience. You can get help from Google Analytics and Google Search Console for actual purposes.

Tactics 49

Tactics Paid Search Agency Advertising Agencies Ad Agencies 49

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Circle Studio

AUGUST 28, 2019

You can choose Google Analytics or an outside data source (such as a PostgreSQL database or even a direct CSV file load) to create representations for the results of your marketing strategy. Look for outliers and trends and answer the questions: What happened this month? Storytelling with data. What caused it? What should we do next?

Google 60

Google CMS Development Marketing Analytics Tools Paid Search Agency 60

BuzzSumo

DECEMBER 17, 2020

Google Analytics or other tools track site visits, and social signals help gauge audience interest, so we can iterate on our current blog post ideas. To track site visits to a particular blog post, you’ll need the Behavior section of Google Analytics. Google Trends: Use the explore option for your subject area.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145