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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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Lead Forensics vs. Google Analytics: A Comprehensive Comparison

Lead Forensics

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Core Differences between Lead Forensics and Google Analytics Purpose & Audience: Lead Forensics zeroes in on B2B interactions and sales-oriented tracking.

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Evaluating Alternatives to Google Analytics

BOP Design

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

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The Top 10 Free Content Analytics Tools

Contently

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

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6 Powerful Google Tools You Should Try

DAGMAR Marketing

For years, Google has been a global market leader in search engines. Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges. It is currently available on a limited basis. to Gemini 1.5

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.