Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Posting updates and photos on your company’s social media accounts regularly helps build visibility for your organization. Guest post by Tara Dwyer.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Now, apply data analytics.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Proper hashtag usage is essential for brands to track mentions and respond effectively. They’re also important to keep an eye on industry trends, and the competition. How to Use Hashtags on Facebook.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Both types of analysis are essential for success for media companies. Analyzing the article’s initial performance, you learn it does well with millennials on Facebook. Table of contents.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. So, you’ll often need an extra nudge to get them clicking on your content.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Convert

JANUARY 21, 2022

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. However, when using Google Analytics, the data transfer cannot only be dependent on the SCCs that have been completed.

Analytics 52

Analytics Google Privacy Work Management 52

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Track comments using keywords or hashtags and analyze them in real-time or historically.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. These KPIs tend to be the most important because they are directly linked to company goals. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. The company threw parties for winners in their communities, which accomplished two things. It picks up cannabis and CBD analytics from millions of links.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What are they posting on social media?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Huptech Web

APRIL 30, 2024

It is often a strong indicator of customer loyalty and satisfaction, as well as the effectiveness of a company’s customer retention strategies and trust in a brand or business. Shopify tracks various metrics to help you analyze customer behavior and purchasing patterns. Go to the Analytics section on the dashboard.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Measurable Goals: With social media advertising, you can set measurable goals and track your ad campaigns’ performance. Here are some popular platforms to consider: Facebook Ads: With over 2.8

Social Media 78

Social Media Media Brand Identity Branding 78

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. Tracking these measurements over time shows how your brand performs online and is a critical element for early crisis detection. Advanced social media monitoring capabilities.

Social Media 135

Social Media Marketing AI Media Brand Identity 135

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Don’t let anyone else tell you different. Be wary though.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Don’t let anyone else tell you different. Be wary though.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

ClearVoice

JANUARY 8, 2024

That’s where key performance indicators (KPIs) and analytics tools come in. Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

Multi-Touch Attribution 111

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 111

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations.

Social Media 65

Social Media Allocation Social Marketing Media 65

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Sprout Social

NOVEMBER 30, 2021

With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. The platforms that are currently offering social commerce are Facebook, Instagram , Pinterest and WeChat. Track your success through native platform analytics and website referral traffic.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. There are plenty of tools that can do the tracking for you and notify you when you need to take action. No need to search Google or Twitter every day to learn who is talking about you online.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Here’s how you can put it to use for your new company.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338