Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. For more on video’s value, consider HubSpot’s video marketing guide or these insights from U.S.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

EveryoneSocial

AUGUST 18, 2020

But what is true social media management? How has it evolved over the years and what does your organization need to do to stand out on these social networks? What is Social Media Management What is Involved in Social Media Management How Social Media Management Has Evolved Best Social Media Management Tools.

Social Media 98

Social Media Work Management Marketing Management Media 98

ClearVoice

JANUARY 31, 2024

Benefits: Ideal for complex websites, customizable, and strong community support. Benefits: Suitable for e-commerce, social networking, and publishing sites. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Benefits: Ideal for complex websites, customizable, and strong community support. Benefits: Suitable for e-commerce, social networking, and publishing sites. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Only B2B

JANUARY 24, 2018

All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. It also provides you with analytics for your community.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

EveryoneSocial

APRIL 25, 2023

Look at your analytics to see what types of posts perform best, both in terms of topic and format (images, articles, videos, etc.) Consult customer research or analytics from your other social networks to determine what interests your audience. What do you have to offer that people can’t get anywhere else? Lots of them.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Valasys

DECEMBER 18, 2019

The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. They offer a more professional community of viewers and producers, making the audience of this channel a bit more niche than YouTube’s audience. Sharing buttons. Branded embedding. Responsive design. Video editing.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Hubspot

OCTOBER 20, 2011

Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment. How to Analyze and Adjust Your Marketing Approach for Different Social Networks.

Social Networks 28

Social Networks Network Marketing Social Marketing Marketing Strategy 28

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities. Twitter's CEO Held a Live Broadcast to Discuss the Network's Health.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers. Speakers for 2019 include Jay Baer and Ann Handley, among a squad of industry experts in leading social platforms. Sponsor: HubSpot. Converge 2019. Date: Feb. 19-22, 2019. PubCon Florida.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

EveryoneSocial

JULY 20, 2020

Below in this piece, I’m going to explain in more detail about LinkedIn pages and tips to help improve your company following, brand visibility, and social engagement. Back in late 2018, LinkedIn announced their new LinkedIn Pages – which put more emphasis on ways to build a community around your brand on the platform.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Convince & Convert

FEBRUARY 1, 2016

The logic behind approaching social media holistically centers around the fact that Gen Z loves to share publicly, which means brands can accumulate brand ambassadors without dropping a penny. Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Hubspot

FEBRUARY 27, 2020

If your business already has buyer personas, then you can use that same information for your social media target audience. A lot of the demographic details can be found by looking at your analytics. Look at your social media numbers and track any current campaigns. What are their jobs? Then, flesh out those demographic details.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Use Twitter Analytics to review your most successful hashtags so you can ensure their use in future tweets.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

JUNE 11, 2019

For instance, let's say your company's name is "HubSpot", but that handle is taken. To learn more about how to build a community or how to implement community management tactics across the board, read The Ultimate Guide to Community Management. Alternatively, you might consider Sprout Social or Buffer.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

MARCH 17, 2013

All those social networks. If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool!

Paid Content 28

Paid Content Analytics Mobile Advertising Landing Pages 28

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. Best results come from being an active member of your community.

Lead Generation 92

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 92

EveryoneSocial

AUGUST 2, 2022

More than 90% of people trust suggestions from family and friends, according to HubSpot. Related: Do your branded social media accounts need a little work? Activate employee social networks. You can find this data in Google Analytics, watch time on videos pending the channel you use, etc.

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

FEBRUARY 12, 2018

The Social Network. The Social Network tells the gripping origin story of a website that moved tectonic plates in the digital marketing world -- Facebook. From its humble yet promising beginnings to its rapid growth, The Social Network shows you that Facebook’s rise to tech stardom wasn’t void of any obstacles.

Marketing Analytics Tools 78

Marketing Analytics Tools Best Practices Social Networks Network Marketing 78

Hubspot

MARCH 27, 2018

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Annie is the founder of Annielytics , a boutique marketing agency that specializes in web analytics, data visualization, and SEO. Annie Cushing @AnnieCushing.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Brandpoint

MAY 7, 2019

Take the time to cultivate a blog feed and social network filled with a variety of topics from different publications. Blogs like HubSpot , MarketingProfs and Content Marketing Institute post about all aspects of content marketing, from SEO to content creation to AI.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

PureB2B

FEBRUARY 6, 2018

Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. Best results come from being an active member of your community.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

SmartBug Media

MARCH 19, 2020

More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). This will increase your engagement and comments, a key to video success.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Valasys

JULY 1, 2021

l) Optimized Social Outreach. Marketers can also employ the segment and score-based activity within their social networks. This helps them to optimize engagement with the help of social programs such as referrals, sweepstakes, and social share buttons. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Hubspot

JANUARY 13, 2014

Analytics, my friends. HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? 1) Overall Blog Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

TrustRadius Marketing

JULY 27, 2022

The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. Social Media Analytics provides enterprises with actionable insights, metrics, and KPIs. They help businesses track how consumers engage with their social media channels. Machine learning is a form of AI.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Hubspot

MARCH 31, 2020

link, or view any contest-generated traffic using an analytics platform or your marketing software. For a more in-depth understanding of their rules, access their Community Guidelines. Leverage your social networks. Promote the contest on your website and other social networks to get as many participants as possible.

Social Media 101

Social Media Media Rules Guidelines 101

Hubspot

NOVEMBER 16, 2018

Integration with Social Networks. Must install plugins to enable all social media sharing on your website. Your website can integrate with social media networks. If you upgrade your account, sharing functionality with social media accounts is included. WordPress.com Plugins. WordPress.com Support.

CMS Development 94

CMS Development Industry CMS Domain Work Management 94

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. Look at how HubSpot lays out their resources navigation. For example, “Document capture e-book A” or “free trial subscription B.”

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

NOVEMBER 9, 2011

To give your company a head-start on Google+, download our newest guide, hot off the press -- How to Use Google+ for Business -- and be sure to add HubSpot's Google+ Page to your Circles! To get real business value from Google+, you have to have a community of people there to consume and engage with your content.

Google 28

Google Optimization Business Viral Marketing 28