Remove Analytics Remove CAN-SPAM Remove Click Rate Remove Deliverability
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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Using spam filter testing. Using deliverability monitoring. Get the report.

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9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Ensure Optimal Deliverability. Increase Email Click-Through Rates.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies? And how can brands “warm up” their domains? It increases email deliverability.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

We will pit both solutions against each other and compare them based on the following factors: Pricing Features Deliverability Apps integration Customer Support Pricing Your budget will determine the pricing package you select, and feature sets differ from one pricing tier to the other. These email blasts can be promotions or newsletters.