accelerate agency

APRIL 12, 2023

Tactics in creating an effective SaaS marketing plan There are two main parts to marketing a SaaS product. There are a vast number of tactics which combine to make for good SEO. These efforts paid off, and Kissmetrics saw an increase in their email subscriptions, becoming one of the top paid analytics products on the market.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. This tactic is sometimes referred to as marketing to audiences of one. Background: What is Account-Based Marketing (ABM)?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. What’s creating the most buzz on social media? . Table of contents. Feedback can be positive, too.

Analysis 52

Analysis Paid Search Agency Companies Media 52

SmartBug Media

JANUARY 31, 2024

By incorporating an effective lead generation strategy and tactics such as compelling call-to-action (CTA) buttons, intriguing design elements, and user-friendly navigation, companies can capitalize on the initial buzz surrounding the website launch.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Webbiquity

FEBRUARY 4, 2011

The depth and breadth of measurement afforded by online tactics can also be a weakness however; not everything that can be measured needs to be, and many metrics are mere “noise&# with little value in terms of insight or actionability. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

accelerate agency

OCTOBER 21, 2020

For example, if you had a Facebook marketing SaaS, suitable topics for your content could include: Best Facebook marketing tactics. Kissmetrics, an analytics product that helps to improve business metrics , needed to distinguish itself from one of its competitors, Google Analytics. Facebook marketing for small business.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. The capabilities to produce analytics has been expanding at an exponential rate.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

ClickZ

NOVEMBER 19, 2020

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. Here are a few examples: AI and predictive analytics.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Marketing Craftmanship

NOVEMBER 9, 2018

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. The intrinsic purpose of tactics that communicate with clients, prospects and referral sources is to reinforce the perception that your firm is smart, trustworthy and prepared to help them.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. The data bears this out. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

B2B PR Sense

JANUARY 5, 2018

These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. However, PR encompasses many other tactics.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

AUGUST 9, 2023

The homestay experience brand forged a partnership with Barbie™ the Movie via their Barbie DreamHouse , which generated mega buzz on social media and helped bolster their profitable brand awareness strategy. Competitor insights and analytics: A comprehensive view of your competitors’ performance across channels and data points.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Bannerflow

MARCH 11, 2022

36% of respondents in our report confirmed they are advancing their data-driven analytics strategy to create more personalised content. In 2022, influencer marketing is set to become a common marketing tactic. A great example of personalisation is the much-loved #SpotifyWrapped feature that generates a buzz every year.

Trends 111

Trends Planning Work Management Marketing Management 111

KoMarketing Associates

JUNE 13, 2017

CMI data shows us that B2B marketers use an average of eight different content marketing tactics as a part of their overall content strategies, and 58 percent of them regularly use infographics. Here at KoMarketing, we look for key client themes across a variety of analytics platforms to pinpoint what might resonate best with the audience.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

PureB2B

JANUARY 3, 2022

Sure, you could invest in a paid advertising campaign to generate buzz and drive prospects to your website, but that costs a lot of dough, and it doesn’t always guarantee the right kind of traffic to your business. Lead generation is all about attracting target customers and nurturing them throughout the sales journey.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Zoominfo

OCTOBER 10, 2019

It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so. Marketing attribution is not a minor undertaking, nor is it a simple set-it-and-forget-it tactic.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Oktopost

SEPTEMBER 22, 2021

Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. . A cost-saving tactic you should employ is using LinkedIn’s helpful Website Demographics tool, where you can see exactly who is engaging with your ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

ClickZ

AUGUST 10, 2020

McDonald’s used weather data and time of day data to run tactical messages reminding consumers ‘how long until breakfast finishes’ in the mornings, or to promote ice-cream sundaes when the sun was shining. Predictive analytics & audience targeting.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Sprout Social

AUGUST 8, 2023

There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). Implement SEO tactics into your planning, creation and publication phases to maximize your reach on the platform.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Metadata

JULY 21, 2022

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. When you break it down a little further, “demand generation” actually represents a variety of tactics, strategies, and programs that marketers use to foster demand. Google Ads is one.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. It's the ultimate tactic for reaching interested audiences and giving your videos the visibility they deserve.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. How Neutrogena used off-page optimization to create buzz. ” Use an analytics tool like Google Analytics to track performance.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Building buzz around your brand takes an eye for both experimentation and data.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Marketing Craftmanship

APRIL 29, 2013

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. The intrinsic purpose of tactics that communicate with clients, prospects and referral sources is to reinforce the perception that your firm is smart, trustworthy and prepared to help.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SmartBug Media

JUNE 24, 2021

If you buzzed conversation on LinkedIn while Facebook was on the quieter side, you’ll know where to focus your efforts on the next campaign. You can use internal analytics tools such as Facebook Insights , Instagram Insights, Twitter Analytics, and so forth. 4 Tips for Measuring Share of Voice on Social Media.

Social Media 52

Social Media Tips Media Paid Social Agency 52

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. TikTok provides native analytics that can show you how your ad is doing in terms of impressions, clicks, conversions and more. Step 4: Measure your ad performance.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Advertisements Advertising 140

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? Before you can develop any tactical strategies or marketing messaging, you first need a clear picture of who you are serving and how you provide value to them. Competitive analysis involves researching major competitor products, sales, and marketing tactics.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Zoominfo

MAY 3, 2020

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. It’s a tactic that continues to develop and improve, as marketing technology advances towards the idea of a “perfect” attribution model.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Marketing Craftmanship

MARCH 21, 2014

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. The intrinsic purpose of tactics that communicate with clients, prospects and referral sources is to reinforce the perception that your firm is smart, trustworthy and prepared to help.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

B2B Marketing Directions

APRIL 16, 2023

More importantly, the buzz surrounding ChatGPT has ignited an arms race among tech companies to develop and roll out new or enhanced applications enabled by artificial intelligence. The capabilities of ChatGPT have amazed many users, including me. Christopher S.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

KoMarketing Associates

MAY 16, 2013

Standout Tactic: Honeywell’s weekly “Fun Fact Friday” post drives significant engagement with its audience by featuring an industry-related statistic or fact that might be out of the ordinary. Standout Tactic: A ”WeeklyWonder” post encourages visitors to answer a fun, topical question on a weekly basis.

Facebook 120

Facebook B2B Gartner Best Practices 120

Sprout Social

NOVEMBER 21, 2019

By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Don’t neglect the importance of big-picture market research when it comes to tactics and marketing channels to explore. Marketing channels and tactics. Social listening and analytics.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Growth marketers are the modern marketing professionals who are going beyond the traditional marketing execution role and are leveraging data and analytics to continuously optimize execution and demonstrate measurable results. We believe that having the.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40