Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or that a company will be doomed if it does not entertain some form of social media management program.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 18, 2010

Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. With education comes that ability.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. At the end of the day it is all about the bottom line and I think social media is rapidly being seen as a sales driver. Raj [link] esta h.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 100

Analytics SEM Advertising Agencies CMO 100

Convince & Convert

MARCH 23, 2010

And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. link] Adine Jay, This was timely and a great help for me.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] Lynn Heidmann RT @jaybaer: 7 surprising statistics about Twitter [link] FB for brand engagement [link] phsoffer RT @hkotadia: 7 Surprising Statistics About Twitter in America [link] #sCRM #PR #analytics – Twitter > FB for brand engagement [link] phsoffer RT @hkotadia: 7 Surprising Statistics About Twitter in America [link] #sCRM (..)

Social Media 161

Social Media Media Stats Statistics 161

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. YouTube Tips & Tactics.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MAY 20, 2010

The second is the planned, structured, strategic approach whereby a company first determines goals and objectives, and then incrementally adds tactics in an attempt to achieve them. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. This is the pet naming program.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 26, 2010

I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JULY 13, 2010

Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. And, it’s harder to get rid of you and that “media relations” retainer. link] Yael Davidowitz-Neu Fantastic article!!

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey! sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey! sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Google Analytics. Online blog needs various marketing methods to get converted into big business. Facebook Insights. B2B strategic marketing consultant’s value proposition.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Sprout Social

OCTOBER 3, 2018

Develop and implement a fully baked plan that outlines goals, social strategy and tactics before launching. Whether you’re up for local candidacy, a state seat or national election, these social tactics apply to every campaign in the social arena. Creating a strong buzz about the issue or candidate and related activities.

Social Media 109

Social Media Paid Content Campaigns Media 109

Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# What are our key objectives for social media marketing? Post on Google Buzz.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. Analytics are lagging behind, but once they can provide the data, there will great insights into customer behavior for businesses. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152