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Building a future-ready marketing operations team

Martech

These three challenges complicated her options for building, developing, and managing her team. Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Joe Kerschbaum is a SEM author and columnist.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

SEO and SEM. Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

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Online Marketing Courses: Always Be Learning

A Better Jones

Gaining access to Udacity’s social accounts, to work on projects, was always a hassle and generally took a minimum of 5 business days to get a response. I had to reach out to support, and my “mentor”, more often than not, because the rules and guidelines of the program were confusing.

Course 52
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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. We still see ppc ads for local businesses in national, (geographically unrelated) searches. And while there are many ways to develop a negative keyword list, there are also a few tools that can help.