Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Brandpoint

JUNE 10, 2022

Here are a few ways that your marketing team can help your company work through these challenges to better connect with your customers and to avoid major disruptions to your revenue and growth plans. We recommend focusing on paid campaigns with sophisticated budget and personalization. A week went by and no shipping confirmation.

Practices 93

Practices Paid Search Agency Planning Touchpoints 93

Top Rank Marketing

DECEMBER 1, 2023

Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention?

B2B Marketing 107

B2B Marketing Search Marketing B2B Multi-Channel 107

Heinz Marketing

JANUARY 29, 2019

Admittedly, many CEOs struggle with this as they want clear lines on marketing attribution as if they have a sales quota.) Attribution is valuable to measure in order to identify performance and efficiencies. People, projects, and programs all need close management in order to maintain optimal CAC ratios.

CMO 65

CMO Marketing Attribution Work Management Marketing Budget 65

ClickZ

JULY 12, 2019

It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’. The report also has some suggestions as to where brands need to focus in order to be proactive on their personalization journey.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

PureB2B

JANUARY 3, 2022

Rising Costs, Increased Spend. If your sales and marketing spend seems to be increasing by the day, that’s not a good sign, especially if there’s no ROI to justify it. If your lead generation efforts seem to be putting a dent into your sales and marketing spend, it might be time to find a better lead gen plan (or partner!).

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Mailmunch

JULY 13, 2021

Omnichannel reach improves automation and reduces wasted market spending . Provides cross-channel support and robust analytical tools for different campaigns . Has a dashboard for proper referral recording and management . Performance monitoring and tracking through analytics. Inventory management .

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Your metrics need to be actionable and provide insights that inform decisions—rather than simply sound good and justify your marketing spend. Average order value. To optimize channels accordingly and refocus your marketing spend with revenue-based decisions, rely on measuring metrics such as: Incremental sales conversions.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Allocadia

JUNE 13, 2019

John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Atomic Reach

AUGUST 28, 2023

Creative decisions are often peppered with bias resulting from historical analytics by the so-called experts. This is influencer marketing that transcends transactional and becomes transformational. In order to chart a new trajectory we must change our thinking.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

Biznology

JULY 3, 2015

This has created a focus on the predictive power of data and predictive analytics. These techniques allow one to extract information and patterns from existing data in order to predict future outcomes, understand trends, and make decisions. Now it’s in a very specific order, optimized with data and analytics.

Cross-Selling 80

Cross-Selling Buzz Analytics Buyer's Journey 80

SnapApp

JULY 26, 2018

Demand Gen Skill to Master #1: Google Analytics. You’d be spending a lot of time and money on efforts that may not be producing the results you need to reach your goals. Enter Google Analytics. Unfortunately, only 21% of marketers are using analytics to measure marketing ROI for engagement.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

illumin

NOVEMBER 20, 2023

It involves making strategic decisions about where and when to place ads in order to maximize their impact and reach the target audience effectively. Monitoring and analyzing key metrics such as conversion rates, engagement rates, and return on investment (ROI) requires robust tracking capabilities and advanced analytics tools.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

ClickZ

JUNE 25, 2020

Not only is this a powerful tool for marketing, but it’s also a great piece of kit that your sales team is bound to love. starts at just $49 per user per month for their ‘Unlimited’ package—however, in order to access this plan, you need to buy 20 licenses (which comes out to a total of $980 per month). Price: Seamless.ai

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Allocadia

JUNE 17, 2019

Today Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds with core technologies in positioning, modeling, connectivity and data analytics. Michelle Chessler was one of those marketers. The Challenge: No Financial Visibility. Trimble: Tools for Transportation.

Allocation 72

Allocation Work Management Marketing Budget Marketing Management 72

QuanticMind

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Cost Per Thousand CPM 52

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Orders are the main KPI, but the other steps on the way to purchase also have analytical value. If so, keep optimizing until CPA is reduced, he explained.

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. MarketingProfs Marketing Manager, Rob Zaleski. Rob Zaleski runs marketing for a company that teaches people how to be better marketers. These Social Pros operate on different levels in very different fields.

Social Media 151

Social Media Media Marketing & Strategy Gartner 151

Goodish Agency

AUGUST 5, 2021

Hyper-personalization shows great results such as cutting the acquisition cost by as much as 50%, increasing revenue by up to 15%, and increasing the efficiency of marketing spend by up to 30%. Common growth marketing strategies. What does it take to be a growth marketer? Thinking about a career in growth marketing?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

B2B Marketing Directions

AUGUST 15, 2021

Only 24% of the survey respondents said they had reprioritized channels in order to reduce costs. In the webinar materials, Gartner argued that "the age of the digital versus offline budget has come to an end." And most of that data indicates that advertising spending is showing a significant rebound compared to 2020.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

ClickZ

APRIL 10, 2020

Predictive analytics will be a key tool going forward. For years, marketers have struggled to quantify the exact ROI of their efforts, but that’s no more — modern marketers have to prioritize the bottom line above all else. Now, however, other companies are more mature from a data collection/data management standpoint.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

InsightSquared

SEPTEMBER 20, 2018

We believe that the best way to drive continuous improvement is through the front line management team and, as the kaizen model suggests, we want to humanize the experience where it is not a boss scolding a rep but rather coaching increased capability. Insight Identification: Three Ways to Kaizen Your GTM.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Customer Experience Matrix

FEBRUARY 7, 2016

I've also added a few notes based on the closer look I took at each system in order to classify it. I'm defining these broadly to include any type of recommendation that uses the attribution model to suggest how users should reallocate their marketing spend at the channel or campaign level.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. It will be interesting to see if marketers are experimenting with AI, or actually putting it “in the game,” so to speak. Better sales and marketing alignment— 24%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Several factors affect an email marketing campaign’s likelihood of being successfully delivered. In order to ensure success, these obstacles must be considered long before launch. Check Your Sender Reputation.

Deliverability 103

Deliverability CAN-SPAM Opt-out Opt-in 103

Inbox Insight

JUNE 7, 2020

In order to get accurate, actionable data, there needs to be regular analysis and reporting. There are many brilliant tools available for tracking inbound marketing efforts, many of which can be found in popular CRMs. Here are some inbound ROI basics to know: Inbound tracking is ongoing. Inbound is usually multi-channel.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

B2B Marketing Directions

MARCH 17, 2019

Driving Growth is the #1 Challenge Driving business growth has become the top challenge for marketing leaders in all types of businesses. The CMO Survey asked participants to rank their three biggest challenges in order of importance. B2B marketers expect to increase their spending on marketing analytics over the next few years.

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Martech

APRIL 27, 2022

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., Types of marketing analytics models.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Atomic Reach

FEBRUARY 23, 2023

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Irrelevant statistics pass for ROI tracking.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

seo.co

MAY 11, 2021

In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results. Let’s roll… What is Market Segmentation? Social media analytics.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Inbox Insight

APRIL 11, 2022

Once live, close monitoring and regular reporting sequences during campaigns keeps your marketing spend on track. Even if you’re working with a smaller budget, you can still split test and turn Objective/ Audiences/ Creatives on or off throughout your campaign. Jasdeep Laly, RTB Media Manager.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

SmartBug Media

JUNE 18, 2020

When lockdown orders are in place and festivals and business leadership conferences get canceled, redirect those budgets to digital content. Use all the data you have from social media, sales reports, loyalty programs, and web analytics to discover where you need to innovate. Continue increasing your ad and marketing spending.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Planning 102

Terminus

OCTOBER 26, 2021

As a marketer, you’re investing significant time and dollars in paid advertising in order to drive buyers to your website. When intelligently paired with paid advertising tactics, website personalization can increase the efficiency of your marketing spend by 10-30%. But what happens when they get there? Customer Examples.

Website Personalization 46

Website Personalization Spending Advertisements Advertising 46

Aberdeen

OCTOBER 4, 2019

What is consistent across firms of all sizes and industries around the world is that companies must be prepared to quickly adjust when a downturn starts, in order to survive — moreover, thrive — during this period. Rather, it’s improvement in customer satisfaction rates, resulting in increased customer loyalty and spend.

Work Management 49

Work Management Marketing Management Service Marketing AI 49

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. Never Stop Measuring.

Social Media 111

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 111

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. The alternate view is the order taker.” The CMO spends money at the CEO’s request. Brenner continued.

ROI 124

ROI Paid Search Agency Advertising Agencies Planning 124