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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

It doesn’t matter why you’re selling your business; what does matter is its visible value to possible buyers. A strong marketing strategy and structure that is already in place will set you up for success when you sell your e-commerce business. Gather Analytics. It’s up to you to create and provide that value.

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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Business people like to share valuable ideas and do favors. Partner with a reliable data broker.

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How to Leverage Intent Data to Drive More Business

NetLine

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

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How influencers and content creators are reshaping brand strategies

Martech

But where do you begin to understand the business, financial and legal standards for engaging this talent pool? Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Business email address Subscribe Processing.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Independent brokers or agents. Franchisees.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Why is insurtech important?