Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

KoMarketing Associates

OCTOBER 9, 2018

One book that is infinitely helpful for planning your next quarter and year is the 12-Week Year. This idea behind the book is that you (or your team) are able to accomplish an entire year’s worth of work broken down into just 12 weeks, or one quarter. In addition to the book, the author also has a website with more resources and tips.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. The first page of Google search results gets 90% of the traffic. Google Analytics offers a myriad of insights into your existing audience. Not all traffic provides the same value (ex. Algorithms.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Kevin Indig

MAY 8, 2023

Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Measuring the impact of SERP layout changes on organic traffic is complex. " The solution is an organic traffic erosion analysis.

Traffic 145

Traffic Organization SERP CTR 145

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. They can track cross-device conversions in Google Ads — why not in Analytics?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Parse.ly

JULY 29, 2021

People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Done right, it can be the first step in turning someone who is just looking into someone who is booking. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. You can build a customer persona through conducting surveys, interviews, and analysing your analytics data.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. You can build a customer persona through conducting surveys, interviews, and analysing your analytics data.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Hubspot

JANUARY 4, 2021

This may seem like a cheap tactic to hoard traffic, but it's not. In this post, I'll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic. Optimizing for search engines shouldn't be your main focus anymore. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

BenchmarkONE

AUGUST 31, 2022

Optimizing your small business for local search allows your company to get more store visits, phone orders, bookings, and appointments. Increased In-Store Traffic. Keep up-to-date information on your Google business profile to increase credibility and increase your rank in SERP. Analytics Review and Competitor Analysis.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

DealSignal

JANUARY 20, 2023

This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). Don’t wait any longer, book your DealSignal demo today and see the results for yourself!

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Automation Services Work Management 52

Moz

MAY 17, 2020

The result: an increase in bookings of vision tests of 73%. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. The Google challenge.

Case Studies 73

Case Studies Case Study Studies SEO 73

Conductor

JANUARY 9, 2023

This update aims to provide the most helpful and useful experience for users on the SERP. It is able to generate human-like responses to prompts and is trained on a wide range of texts, including news articles, books and websites. Put these pages into Page Groups to understand if they are receiving organic traffic.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Hubspot

MARCH 26, 2020

And you only book customers in Douglas County (that's where Omaha is — I just looked it up.). Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. Source: OptinMonster.

Paid Content 96

Paid Content Lead Generation Budget Programs Lead Ranking 96

Moz

OCTOBER 18, 2020

Proactive updates: For hotel listings, GMB can be a complicated space with how booking sites are deeply integrated into the UI. Do your observations and analytics data indicate that this concept is still correct? Since the public health emergency emerged, we’re seeing an uptick in traffic to websites. How far out are you booked?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Zero Search Results Appear in SERPS. Google truly gave and took away in 2018. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Zero Search Results Appear in SERPS. Google truly gave and took away in 2018. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Common tool used: Google Analytics . . . #2: Top level traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 21, 2018

You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive. Or reading his book and then taking shooting lessons with him?

Paid Content 98

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 98

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Click here to learn more or just get started.

Traffic 145

Traffic Paid Content SEO Organization 145

Outbrain

JULY 14, 2020

As business owners work to strengthen their presence in the digital landscape, they continue to adopt digital marketing strategies that aim to improve their search engine results page (SERP) rankings. When your SEO focuses solely on your discoverability and ranking on SERPs, you will likely fail to convert valuable leads into loyal customers.

Conversion Rate 33

Conversion Rate SEO Conversion Optimization 33

Content Standard

MAY 30, 2018

It’s our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection. All traffic is not necessarily good traffic.

Paid Content 65

Paid Content Burn Rate Content Click Rate 65

Hubspot

MARCH 18, 2020

That could be a book!). Skills needed: Writing, editing, problem-solving, experience with programming and technical thinking, analytics, spreadsheets, drive, the ability to adapt. For instance, you can hire for historical optimization, link building management, or raising webpage traffic. Marketing Department Structure.

Enterprise Management 94

Enterprise Management Paid Search Agency Work Management Marketing Management 94

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Book My Free SaaS SEO Consultation . The 7 Steps We Took to Grow Their Blog Traffic.

Traffic 98

Traffic Organization CTR Cold Calling 98

Terminus

AUGUST 21, 2017

Beyond the fact that reporting on rankings instead of leads misaligns you with the rest of your organization, those rankings often aren’t even driving that much traffic. Take a look at the average click-through rate (CTR) of a search engine results page (SERP) today: If you are a B2B marketer reporting on rankings, this should worry you.

Lead Scoring 25

Lead Scoring Lead Ranking Sales Qualified Leads High Quality Lead 25

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Rank Tracker – Check keyword ranking across 170 countries with average position and traffic.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Conductor

DECEMBER 10, 2019

Very early on, they made a strategic business decision to focus on organic traffic and growing it via SEO, so I very quickly went from a part time content writer and editor into SEO. You have an opportunity to do things differently, and hopefully you can make some changes for the good and that’s reflected in traffic afterwards.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Moz

JANUARY 5, 2020

In competitive markets, come check out our beta of Local Market Analytics for a multi-sampled understanding of who your competitors actually are for each location of your business, depending on searcher locale. Bookings, lead gen, local ads, and related features show where they are headed with this. Audit your competition.

Google 78

Google SEO CAN-SPAM Communities 78

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Each one also needs to have a business goal: Web traffic.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. Book My Free Content Marketing Consultation . 1) Conversions.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Single Grain

MARCH 23, 2021

While great writing is still an art, there's also an analytical aspect to SEO content, and modern tools can help make sure that your business’s creatives are getting the results you want. MarketMuse puts machine learning to work to help users plan content that will climb to the top of the SERPs. What Is MarketMuse? Content Research.

Lead Ranking 98

Lead Ranking Lead Scoring SERP Pricing 98

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Book My Free Content Marketing (and Updating) Consultation. Updating Blog Posts Increased Traffic by 96%. The verdict?

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111